Many brands are moving in new directions when it comes to telling the story of their latest collections, particularly when it comes to showcasing at trade shows. As trade shows themselves evolve into more festival-like experiences (i.e. Bread & Butter, Agenda), so too have exhibitors begun creating more experiential programs to illustrate 3-dimensional characteristics of […]
Burton Snowboarding to Create Experiential Exhibition at Denver City Hall Outside of SIA
Burton Opens Two New Flagship Stores in San Francisco, One Featuring Haight-Ashbury Heritage X Vermont Roots
Too early for a snowboarding story? Not if you’re at Label Networks. We’re all snowboarders and have been craving some wintery news. Which is why we’re also pleased to hear that Burton is adding 2 new flagship stores this Fall to service San Francisco Bay area residents headed to Tahoe. One will be in Berkeley […]
Outdoor Retailer’s Winter Market Showcases Crossover Snowboarding, Bright-Colored Outerwear, Rise in Yoga Apparel, and New Styles in Boots
Story and Photos by Kathleen Gasperini and Tom Wallace Outdoor Retailer Winter Market wrapped up January 25, 2013 with a strong turn-out of winter sports enthusiasts as well as fashion industry leaders looking for the next styles in seasonal jackets, snow pants, yoga apparel, and technical backpacks. While it’s by far the most conservative show […]
Sustainability X Action Sports: Mountain Dew X Burton’s The Green Mountain Project Hits the Market, Plus More from Label Networks’ Sustainability and the State of the Future Youth Culture Study
When Mountain Dew partnered with Burton Snowboards, last year, during their initial announcement of “The Green Mountain Project,” it marked a big move by a youth culture action sports brand (other than Patagonia) and a drink company to highlight the growing importance of sustainability in today’s marketplace. The project started with a line of hand-crafted, […]
Burton’s Massive Restructure Shifts Energy to Core Snowboarding Including Analog; End of Foursquare, Forum, Special Blend, and Shift for Gravis to Tokyo
Snowboarding, like Surfing, is going through major transition as reflected by a much weaker snow sports season from last year and lower sales moving into winter 2012-13 due to a difficult economy and the high pricetag of the sports of snowboarding and skiing in general. Burton’s announcement today regarding upcoming changes for the brand provided […]
Nikita Bought by Amer Sports—Owners Bonfire and Salomon Snowboards
Heida Birgitsdottir, co-founder and Head of Design for Icelandic brand Nikita.Nikita, the Iceland-based brand for Girls Who Ride, launched in 1998 by Runar Omarsson and Heida Birgitsdottir, has been acquired by Finnish sport group, Amer Sports. The move was part of Amer’s ongoing strategy to invest more in action sports, including apparel and footwear brands. […]
Why Get Sponsored When You’re Bigger Than Your Sponsors? Introducing the Shaun White Supply Co.
Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).
Jake Burton Diagnosed with Cancer
Outdoor Retailer Trade Show Proves Crossover Potential with Action Sports, Technical and Heritage Fashion Trends, Footwear, Accessories
All eyes were on the OR Winter Trade Show as the outdoor industry continues to evolve, bringing with it some new crossover categories, exhibitors, designers, and ideas.