Going niche may have been a strategically good move, however the real story lies within how the market has changed in terms of price points of sunglasses within youth culture, and the new size of market and opportunities presented by the growing importance of youth lifestyle accessories in general.
Tag: 2008
Dragon Goes Private, Bucking Trends of Building-up to Get Acquired; Label Networks Looks at Youth Market Consumer Preferences for the Brand, Plus Data on the Size of Market, Spending Patterns, and Opportunities in Optical Lifestyle Accessories
H&M’s Path of Intercontinental Domination: European American Youth Markets Preferences for the Store/Brand Make H&M the Company to Watch
Taking a look back at 4 years of consumer data regarding H&M from Germany, the UK, France, Italy, Spain, and the United States, the “H&M Profile Report 2008” delivers insight into how this fast-fashion retailer captures the marketplace. Key resource for anyone hoping to move global yet maintain cred in niche markets.