Pool continues to show that trade shows can stand apart -even if it’s within the same hall as others -based on the quality and uniqueness of its exhibitors and buyers.
Pool Fashion Trade Show Reflects Unexpected Upbeat Mood as Art-Inspired Designers and Boutique Buyers Explore New Options with High-Volume Traffic
Snow Industries of America (SIA) Trade Show Appears Recession-Proof, But Does the Industry Have its Head in the Snow?
Board graphics ruled, science in outwear is now the norm, and bindings are finally looking cool. That’s just a start.
Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed
Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:
The 5 Points of Retail that Are NOT Slowing Down in Youth Culture Markets and Why
Despite the state of retail hitting a serious low-point in the last 2 months, there are some aspects of the landscape that are going strong from a youth culture perspective, which illustrates where the potential lies in the future.
European Fashion Influences on America Have Resulted in Not Only New Top Brands and Trends, but also New Patterns in Spending and the Shopping Experience
Label Networks’ European Fashion Profile Report reveals just where fashion is headed and why, plus changing patterns in retail with forecasts on future impacts in America.
Nu Rave Fashion’s Evolution: Street Snaps from Label Networks’ Reporters Capture Subculture of Styles, Colors, Inspirational Brands, and Their Muses
New takes on neon, steovepipes, accessories among youth culture have created fresh concepts in the subculture of nu rave fashion, moving now towards synth-punk %u201880’s with hip-hop/hyphy influences.
Grn Apple Tree Street Fashion Brand Keeps Music-Inspired Roots for Fall ’08 Collection, but Among New Leaders Moving to Clean Looks with Political, Punk Attitude in Wovens, V-Necks, T-shirts, and Denim
When we met up with Bonner from Grn Apple Tree at Agenda, we had a feeling that the brand had evolved into a cleaner direction and away from last season’s more nu rave inspired color palette. Their booth was by far one of the best on the show floor with clean lines, almost Japanese aesthetics, muted grey background, and a collection that hung on clothing racks made of tree limbs. In essence, it was a booth design they brought back which also happened to correspond with their new Fall ’08 collection including different color palettes in grey, red, black, white, and chocolate colors.