Tag: apparel

The School of Anti-Fashion and the Rise of the No-Logo Zone

The birth of a subculture: Sick of living smack in the middle of the reactor-core of fashion, a backlash underground movement has spawned, threatening to become the very cult it was hoping to avoid: Becoming trendy.

Press Release: Fall Youth Culture Study Reveals New Market Trends in Fashion, New Media, Advertising, Sponsorship Effectiveness, Technology, Sports, Spending, and More

Label Networks’ Fall Youth Culture Study 2009 is released! For brands looking to step-up their future business strategies, here’s the answer.

Project Fashion Trade Show Showcases Top Denim Brands, Upper Streetwear, Footwear, and Other Leading-Edge Genres

Hipsters unite once again at Project at the Sands featuring how denim and Americana, plus pieces of retro will turn 2010 into a yester-year starting soon.

Urban Cycling and How Fixies Are Transforming the Cult of Transportation Into a Lifestyle

Looking at our own %u2018hood in downtown LA and the upcoming Bicycle Film Festival as it rolls through town, we trace the trends of urban transport and growth of an important new sporting lifestyle through urban cycling.

Retail Round-up: The Differences Between Abercrombie & Fitch and Aeropostale Are Just the Beginning of How Volatile Things Really Are

From Hollister to H&M, Abercrombie to Aeropostale, it’s a mixed bag of tricks as certain brand strategies work while others don’t based on changes in consumer preferences and spending.

CIT Takes $3 Billion Loan but Will This Save Small-to-Mid Size Fashion and Retail Businesses?

Fashion and retail industries’ fall on more bad news as their greatest bank loan factor staves off bankruptcy%u2026for now.

Top T-shirt Brand Preferences by North American Youth Culture Indicate Vital Changes in Fashion Landscape-Fresh Data from Spring Study 2009

As one of the highest-grossing markets in youth and street fashion, T-shirt brands that score high as favorites indicate where things are headed and why.

Immigration Reform Protests in Downtown LA Bring Diverse Youth Groups Together with American Apparel at the Forefront

Thousands of activists gathered May 1 in alliance for immigration reform, workers rights, and Made in America symbolism, many carrying Shepard Fairey posters and American Apparel “Legalize LA” T-shirts.

Quiksilver%uFFFDs New Pop-up Shop In Santa Barbara%uFFFDs Famed Blue Beetle Gives Cred to Surf Culture and the Brand

Another reason why sometimes well thought-out pop-up shops in key locations work.

Dub Show Tour Kicks-off in LA with Tricked After-Market Cars, Lowriders, and Enough Bling to Prove a Recession-Proof Subculture Does Exist

This event, featuring hot cars, hot girls, big rims, and pimped rides, makes it tough for even hot performers like Ice Cube and Jim Jones to measure up.