New takes on neon, steovepipes, accessories among youth culture have created fresh concepts in the subculture of nu rave fashion, moving now towards synth-punk %u201880’s with hip-hop/hyphy influences.
Nu Rave Fashion’s Evolution: Street Snaps from Label Networks’ Reporters Capture Subculture of Styles, Colors, Inspirational Brands, and Their Muses
Cardboard Robot’s Mixed Themes for Fall ’08 Ranging from Hollywood to Miami Vice, Politics, Deer Hunters, Music, Keeping Retailers on Their Toes
Cardboard Robot based out of Long Beach, CA, has always been a fascinating brand for their mix-up of themes and tight connections with music, politics, skateboarding, and artists. In the last 4 years, the brand has crossed over into having complete collections with between 80-100 accounts per season, and are now expanding internationally.
The School of Anti-Fashion and the Rise of the Design-Free Zone
There’s been a long-running bubbling underground movement going on among real trendsetters in the smack middle of the reactor-core of fashion that’s now threatening to become the very cult it was hoping to avoid.
Kmart Launches”Boarding” Apparel Line, Pissing-off Action Sports Industry in Their Attempt to Become the New Target/Wal-Mart, Cool-Shop-Discount-Destination
Not to be outdone by Target’s new collection from Shaun White, Laird Hamilton’s with Steve and Berry’s, nor Wal-Mart distributing OP, Kmart has announced a sort of soft launch of their new action sports inspired collection called “Boarding” to be released in 100 “strategically located” stores this summer (and a possible roll-out to another 1,400 later in the year). While the name is obviously boring, what’s interesting is that the Boarding logo looks like a mash-up between Quiksilver and Rip Curl.
United Fashion Trade Show Shuts Down, to Re-open Again in 2009
United Fashion Trade Show, the only remaining trade show for up-and-coming brands in streetwear, has shut down it’s New York City show and Las Vegas show this summer and Fall.
Los Angeles Turns Into the New Hotspot for Sourcing, Textiles, Denim, Fashion Trade Shows in 2009
Los Angeles has become the new hotspot for textiles and manufacturing and not just because American Apparel is here and has done an amazing job of illustrating the benefits of vertically integrated manufacturing, or that several top denim sources and manufacturers still reign supreme in the garment district, but word-up is that Urban Expositions out of Atlanta, which does the massive show in Miami called Material World, plans to start a Material World in LA in 2009.
H&M’s Path of Intercontinental Domination: European American Youth Markets Preferences for the Store/Brand Make H&M the Company to Watch
Taking a look back at 4 years of consumer data regarding H&M from Germany, the UK, France, Italy, Spain, and the United States, the “H&M Profile Report 2008” delivers insight into how this fast-fashion retailer captures the marketplace. Key resource for anyone hoping to move global yet maintain cred in niche markets.
Colette X The Gap: The Cool Concept Store from Paris to Open Pop-up Shop with The Gap in Downtown Manhattan
In an odd collaboration, colette, the uber-cool concept store in Paris that is always among the first to offer up limited-edition accessories, apparel, jewelry, hats, music, etc. is teaming up with The Gap in Manhattan to create a pop-up shop from September 6 through October 5th
New Sports Trends Impacting Youth Culture Lifestyles Indicate Changing Marketplace Especially for Skateboarding, Rise of Fixed Gear Cycling, Aggressive Inline, Other Sporting Cultures
Two weeks ago, we were quoted in USA Today in an article that the newspaper was working on regarding a story that noted Tony Hawk was the highest recognized athlete among young people. This, to them, marked a serious change in sports. At Label Networks, we have been tracking so-called youth sports or action sports since our inception and even before that, personally, as the former senior editor of Snowboarder Magazine. In the article, I was quoted for saying that it’s “not uncommon” that action sports heroes would rank higher within certain demographics than football, basketball, and baseball players.
Europe Japan’s Fast-Fashion Invasion is Redefining American Retail; Label Networks Delivers Data the Scoop on H&M, Uniqlo, Target, American Apparel, Forever 21, Others
Fast-fashion retail, also known as disposable fashion, is a concept that many believe originally came from Japan -the land of fast-shoppers and the fastest-changing trends. What it means is when a retailer can provide stylish clothing that’s completely trendy, delivered to the consumer fast and at relatively inexpensive prices, then change up their entire inventory, with fresh new styles within the timeframe of about 2 weeks.