October 12, 2009, Los Angeles, CA--Fresh research from Label Networks’ 10th biannual North American Youth Culture Fall Study reveals new trends and market opportunities across a range of topics, from fashion to advertising effectiveness and technology, based on fresh consumer insights among young people ages 13-25-years-old.

“We’ve seen huge drops in popular brand names that are free-falling, yet others that have found new answers to attracting youth markets,” explains Tom Wallace, President of Label Networks, the world’s leading global youth culture intelligence media and research company, and producer of the North American Youth Culture Fall Study 2009. “The game is different now. Everything you thought about before in marketing and branding is being redefined based on how this new generation is spending and why, plus the speed of changes in technology and communication. Comparing results since 2000, we’re able to future forecast and this is where you can see new market opportunities.”

Based on thousands of face-to-face interviews across the United States and 3 Canadian Provinces from a statistically representative sampling conducted within the last 8 weeks, the North American Youth Culture Fall Study 2009 is the most current youth consumer insights Study available. It also delivers far more depth than typical youth branding “top-10 brand lists” by offering additional rankings so that it’s clear to see the up-and-comers in brands, retailing, and corporations with unique advertising and sponsorship strategies. Results are then cross-tabulated by gender and again by 4 different age groups. Combined with unique comparative analysis called “Macro Trends” written and illustrated for each topic by Label Networks’ Youth Culture Experts, it provides a quick snapshot of key findings including historical analysis, plus visuals, and pull-quotes for fast, effective, future forecasting.

The Fall Study is unique in that it goes into details about Advertising and Sponsorship effectiveness in reaching youth culture, plus an entire section on Spending Patterns, and the Digital Lifestyle of the marketplace, including social networking, communication patterns, mcommerce, electronics, and online patterns.

Other topics include 13-25-year-olds’ changes in spending patterns, top fashion, footwear, T-shirts, and denim brands, changes in retailer preferences and impacts of fast-fashion, pop-up, boutiques, plus clever insight into the competitive beverages and energy drink marketplace, communication patterns and preferences via cell phones, TV, movies, actors, top websites, top online retail sites, plus the effect of changes in music subcultures, action sports vs. team vs. individual sports, entertainment shifts, video gaming preferences including platforms, plus an new section on automotive preferences.

“Subscribers look forward to the Fall Study 2009, either on its own, but also as a follow-up to the North American Youth Culture Spring Study 2009. Within 6 months, you can see where vast changes are taking place and why. That’s why the North American Youth Culture subscription including Spring and Fall Studies have become vital for brands needing to stay several steps ahead of market changes,” continues Wallace.

Since 2000, Label Networks’ has created Global Youth Culture Studies and various Profile Reports that are more affordable than many other youth intelligence companies, based on Label’s proprietary technology and unique network. The results are Studies that offer far more information and analysis delivered faster, which continues to attract today’s original thinkers in branding and marketing.

Highlights from the North American Youth Culture Fall Study 2009 include:
Top Advertising and Sponsorship Effectiveness programs that resonate with youth culture today
Digital Lifestyle information ranging from top websites to spending patterns online, social networking behaviors and changes, communication patterns via cell phones, text, IM/Chat, Twitter, plus online retail and mcommerce solutions
Spending patterns on a variety of categories
Favorite fashion brands indicating new directions and lifestyle changes and why this is happening in specific locations
Special T-shirt and Denim Reports in terms of top brands, up-and-comers, plus brands losing marketshare and why
Sneaker culture as influenced by youth preferences
Action sports popularity shifts, team sports, individual sports, and lifestyle indicators, icons and watching patterns
Retail landscape measuring big-box, fast fashion stores with boutiques, and online retailing trends
Grassroots and New Media effectiveness and what works now
Video gaming preferences that are opening the floodgates to a new marketplace, plus platforms and changes in the marketplace
New top music preferences and the sources of influence in fashion, hairstyles, accessories, and communication patterns
Quantified shifts in buying habits, brand preferences, new meaning of authenticity
Section detailing preferences in Beverages, Fast Food, and Automotive
Top Future Concerns and perceptions of tapping into new psychodemographics of today’s youth culture

For thought-leaders looking to maximize their strategies as they pertain to the youth marketplace, Label Networks’ North American Youth Culture Fall Study 2009 provides authentic street-level information about the demographic profile, economic, and cultural threads of influence and change across one of the most trendsetting markets in the world. For subscription information, email info@labelnetworks.com; or call (323) 630-4000.

The margin of error for the data in the North American Youth Culture Fall Study 2009 is less than 2.5% at a confidence level of 95%.

About Label Networks:
Label Networks, Inc. is a leading global youth culture intelligence media and research company authentically measuring the most trendsetting subcultures in the world. Launched in 2000 to bridge the gap between the youth culture marketplace and the lack of useful, fast research about the fast-changing landscape, Label Networks created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly using a combination of remote data-acquisition and analysis systems, and a credible network of Global Street Culture Experts who seek insight from emerging subcultures. Together, Label measures and reports about youth culture, providing inspiration, data, and analysis for those needing to step-up their future business strategies. Label Networks Premium Subscription Package includes North America Spring and Fall Studies, Europe, Japan, China, plus Profile Reports; Clients include: Apple Computer, Adidas Originals, Toyota Europe, Pacific Sunwear, Fourstar Distribution, Dickies, Bauer, Airwalk, Macy’s, Dr. Pepper, Sunkist, RedBull, Coca-Cola, K-Swiss, Reebok, Fuel TV/Fox Sports, Footlocker Europe, Oakley, The North Face, Creative Artists Agency, Virginia Commonwealth University, ZICO Pure Premium Coconut Water. Contact: Label Networks, Inc., 411 S. Main St., #614, Los Angeles, CA90013; (323) 630-4000; info@labelnetworks.com; www.labelnetworks.com.