The annual Snow Industries of America (SIA) trade show in Denver, CO, January 29-30, brought together the industry of snowboarding and skiing, but with an additional boost from outdoor sportswear, athleisure brands, and wearable technology. The lines between industries are forever blurring, and based on demand from a new, DIY youth marketplace, technology is at […]
Snow Industries of America Trade Show Reveals That Fresh Trends in Snowboarding and Skiing Apparel and Hardgoods Is Moving Fast In Crossover Directions, Towards Capturing New Consumers
Finally, Quiksilver Sells Rossignol, But Takes a Bath on the Transaction
It’s been one of those “Euro’s vs. Americans” heated debates that lasted an ugly 2 years until finally, selling the brand proved to be the only best option. Here’s the story.