We are stoked to hear that Donna Carpenter has been promoted to CEO of Burton Snowboards for many reasons. First, as leader of the strongest snowboarding brand out there, it’s nice to know there’s a leader in our industry who looks at two critical issues with great importance: women in snow sports and the environment. […]
Right after the 2015 Burton US Open in March, Jake Burton, Founder & Chairman of Burton Snowboards, was diagnosed with a type of Guillan-Barre Syndrome called Miller Fisher Syndrome. Miller Fisher is an extremely rare disorder that results in the body’s own immune system attacking the nerves. Jake had a very severe case that caused […]
By Kathleen Gasperini and Ryley Bane The Burton U.S. Open of Snowboarding is the largest and longest-running snowboarding competition in the world. Last week in Vail, CO, the Open marked its 33rd anniversary and wrapped-up another epic event series with Kelly Clark claiming her 8th U.S. Open title in the Superpipe and Jaime Anderson taking […]
The annual Snow Industries of America (SIA) trade show in Denver, CO, January 29-30, brought together the industry of snowboarding and skiing, but with an additional boost from outdoor sportswear, athleisure brands, and wearable technology. The lines between industries are forever blurring, and based on demand from a new, DIY youth marketplace, technology is at […]
X Games Aspen 2015 wrapped up yesterday, January 25, 2015, with some incredible results. On day 4, the X Games achieved the largest single-day crowd in X Games Winter history with 48,500 fans. The X Games Winter also featured more of a festival-like experience, ramping-up its musical performances throughout the Games and featuring a highlight […]
There has been a great deal of discussion and negotiations since the Ticket to Ride (TTR) General Assembly in Barcelona in May, 2014. Some things have worked out for the snowboarding competition scene, and others have not. First, based on four event categories, Elite, International, National and Regional, the new tour structure provides more transparency […]
Many brands are moving in new directions when it comes to telling the story of their latest collections, particularly when it comes to showcasing at trade shows. As trade shows themselves evolve into more festival-like experiences (i.e. Bread & Butter, Agenda), so too have exhibitors begun creating more experiential programs to illustrate 3-dimensional characteristics of […]
The world’s best snowboarders came together in Vail, Colorado from March 3-8, 2014, to partake in the longest running, premier snowboarding event, the Burton US Open Snowboarding Championships presented by MINI. Kelly Clark (USA) and Taylor Gold (USA) became 2014 halfpipe champions and went away $45,000 dollars at the 32nd annual Burton US Open Snowboarding […]
The gap in talent between the women’s U.S. snowboarding team at the Sochi Olympics and the rest of the field (other than Torah Bright from Australia) has once again been proven. Today, February 12, 2014, Kaitlyn Farrington won the gold, two-time gold medalist Kelly Clark claimed the bronze, and Hannah Teter came in 4th. Only […]
From October 9-11, 2013, some 275 top influencers and athletes in women’s sports gathered for the 4th annual ESPNW Women + Sports Summit in Dana Point, CA. The topic of conversation centered around women in sports and also the missed opportunities that women could bring to sports marketing and industry decision-making. In an excellent review […]