Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]
Coca-Cola’s Core Marketing Crossovers: New Glass Partnership Introduced at Colette, Paris, Plus Collabs With Human Made X Nigo X Beams and New Era, Again
Coca-Cola Music–Attempt to Connect with Teens Still Misses Mark
Coke wakes up to recognize new teens may not know them, and launches music campaign that indicates lack of knowledge about the marketplace.
Adidas to Launch a Sports Drink with Coca-Cola, Aquarius Pro, and Plans to Revive Reebok
Tests started in Japan, but plans for a global roll-out are underway as the footwear and apparel giant collabs with the beverage giant to produce an isotonic fitness drink.
Collaboration Round-up: BMW Art Cars and Jeff Koons; Coca-Cola and Karl Lagerfeld
Still an energizing force in grabbing attention, these two collaborations are interesting because they cross over fashion, cars, beverages, art, and retail.