The brothers Daniel and Markus Freitag behind the trendy messenger bags, Freitag, made of used truck and plane inner tubes, have come up with an apparel collection that uses their new fabric called F-abric which is completely biodegradable. The trend is on target with the growing appreciation and demand of young consumers for fashion that […]
Urban cycling, from the fixie scene to bikes-as-alternative-transportation continues to be a growing sportswear market among males and females. From Levi’s latest bike collection, to the originators, Outlier, to the latest KickStarter initiatives creating women’s apparel, urban cycling, the and styling fashion and accessories that comes with this emerging lifestyle, are taking center stage. This […]
Upscale urban cycling, fixie, and cruiser sportswear continues to gain traction as a growing movement among those choosing bikes for transportation and thus creating the need for savvy cycle-wear. The movement has been growing in various niche industries, especially in boutique bike stores, but when Levi Strauss launched their NanoSphere Commuter collection structured and made […]
From old-school wooden Alva, Hobie, Sims, and Tenderfoot skateboard decks, to classic cruiser bikes like the 1965 Flightline, the Venice Surf and Skate Fest was a reminder of where the surfing, skateboarding, and beach cruiser crossover first took place. Retro surfing posters, Beach Boys music, and even classic Zipees roller skates rounded-out a scene that […]
Jumping into the growing lifestyle marketplace of urban cycling/Fixie gearheads, Levi Strauss continues to push their denim and non-denim NanoSphere collection structured and made specifically for the urban rider. The launch for summer has been met with solid reviews mainly because the fabrics which are both denim and non-denim are quite functional for urban cycling […]
The Beijing Fixies for the China Originals campaign. Photos by Ka Xiaoxi. The recent launch of China Originals with the creative team from NeoChaEdge has brought attention to the growing scene of fixed bike culture, and urban cycling in general. Not only is this subculture defining new lifestyle territory in the United States and Europe, […]
The Art of Transportation is something we often refer to when it comes to one of the significant changes in how a new generation is re-thinking aspects of their lifestyles. In this case, the upcoming Madone 6.9 SSL combines traditional RadioShack iconic colors and Fairey’s iconic messaging.