Tag: Google

Google Buzz: Will Youth Culture Use It? Based On Our Data, This Is What We Think

Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?

Communication 2010 Trends: Google’s QR Phone; Freemium Content; Tweet Search

Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.

Google, Facebook, MySpace Continue Scramble to Create a Business Model by Tapping Music Marketshare from Apple

Giant social networks are sick of watching Apple make a killing off music and they’re jealous as hell. Not to mention that they still don’t have a business model%u2026yet. Plus fresh data from LN’s Fall Study on music and technology.

French Street Artist ZEV and His Liquidated Logos Exhibition in Hong Kong Brings Culture Jamming to the Forefront%u2026Again

“Flipping the script” on corporate logos in an exhibition in the heart of Hong Kong’s high-end fashion district is a statement in and of itself.

YouTube and Universal Music Launch Vevo -Online Hub for Music Vids, Merch, Tickets

Vevo anticipation gives Google and the music industry hope for making money somehow.

Twitter’s Real-Time Search is Melting Google

Social search is so now, that it makes Google search seem positively pre-historic.

Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds

Among top trends coming out from the NATPE Conference that took place in Las Vegas last week is that marketers are realizing that content is a key feature that’s driving the marketplace. As agencies continue to struggle with reaching end users via ads on mobile phones, it’s the producers of content that are making the connection. Some say this is a result of the iPhone and iPod generation, however as we’ve tracked at Label Networks globally across 13-30- year-olds in North America, Japan, China, and Europe -and in some cases, for the past 8 years -there are more reasons for the changes in key features demanded.

Japan’s Retail Warrior Uniqlo Steps-up Its Digital Shopping Integration on Its Way to Becoming”The New Gap but Different” -Label Networks Profile Data on the Store/Retailer Quantifies How Success Came to Be

It’s not unusual that the highly popular store and brand Uniqlo, originally out of Japan and now quickly taking over key cities as most-liked shopping destination among 13-30-year-olds in North America, would work fast in creating a digital lifestyle and shopping experience for the brand overall.

Expansion Revamp of Young Men’s Retail Shibuya 109-2 for the Onii-Kei Guy Indicates Growing Market for Rocker Looks Importance of Street Fashion -Label Networks’ Japan Data Reveals Top Stores for Young Men

Often what takes place in major Japanese retailers is an indication of where things are changing and how U.S. retailers may need to react in the future. With the expansion and revamp now of the popular Shibuya-2 store for young men, two whole new floors have been revamped to offer up high-end street fashion styles for the growing marketplace of rock-inspired men’s styles.

Research Results Quantify Marketing and Advertising Type Preferences by Youth Culture and What Works Best for Specific Target Markets

From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.

Tag: Google

French Street Artist ZEV and His Liquidated Logos Exhibition in Hong Kong Brings Culture Jamming to the Forefront%u2026Again

Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds

Japan’s Retail Warrior Uniqlo Steps-up Its Digital Shopping Integration on Its Way to Becoming”The New Gap but Different” -Label Networks Profile Data on the Store/Retailer Quantifies How Success Came to Be

Expansion Revamp of Young Men’s Retail Shibuya 109-2 for the Onii-Kei Guy Indicates Growing Market for Rocker Looks Importance of Street Fashion -Label Networks’ Japan Data Reveals Top Stores for Young Men

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