10 Deep is a true legendary brand in streetwear, having been around for 12 years and pushing the scene before it was even coined as the subculture called “streetwear.” “We’ve been riding the wave of highs and lows since its existence,” says Emeka Obi, the Marketing and PR Director for 10 Deep in an exclusive interview with Label Networks TV at MAGIC Fashion Trade Show. “We come from a variety of different things and where things started, ranging from punk, skateboarding, hip-hop and where things fuse together into socially relevant forms. Our work is a part of these things -sometimes political, sometimes nonsensical -cues taken from global influences.”
Tag: hip-hop
10 Deep’s Emeka Obi Talks with Label Networks TV about the Birth of the Legendary NYC Streetwear Label, the History of Streetwear, Where Things are Headed Next
Nine Rulaz Line, Created by Mighty Crown -Masters of International Soundclash and Word Competitions, Releases another Fresh Collection with Denim, Sneaker Collabs, T-shirt Graphics, Jackets
Nine Rulaz Line is an amazing apparel collection based out of Yokohama, Japan, that continues to find new passionate fans in America, the UK, Jamaica and other places where dedicated fans of music inspired design rule direction. Nine Rulaz is unique in that the owners, including DJ Master Simon, are from Mighty Crown Entertainment, an internationally known music group that are the word and soundclash Champs of Japan, having sold-out the 35,000 seats in the Tokyo Dome annually with their soundclash event. They’ve also won 6 champion titles in the UK and even Jamaica, where they were the first non-Jamaicans to win as word champs. Ironically, when placed in a street fashion setting like MAGIC, it’s often only people in the know that realize that Master Simon is in the house, and that the brand called Nine Rulaz, that’s creeping into American and UK youth culture street fashion scenes, is actually created by such heavyweight music afionados of soundclash.
Miyavi’s Japanese Visual Kei Kabuki Rock Catapults Growing Subculture of Japanese Music Fashion Mash-ups Influencing New Youth Markets Across North South America, France, the UK
Ever-alert to the taxonomy of the risible, those of us at Label Networks absolutely love it when we discover the climate change of a new trend. This is clearly the case in the wake of Miyavi, a self-described “visual kei rocker” that is changing up even this concept of original Japanese visual kei J-rock bands into, as Miyavi describes it, “my own sense of visual kei, which is influenced from Japan, kabuki, but many cultures into its own show, sound, fashion.”
White-on-white, Neon Splashes, Lego Accessorie-Nu Rave X Hip-Hop Culture = the Future in Upper-Street Style
Everyone wants a piece of style, even if it's simply wearing a unique belt buckle or owning a coveted sticker posted carefully on a beloved beat-up car. The growing fascination for personal style and piece of personal couture has reached a new crossroads in street fashion, and the evolution of this movement includes a distinct trend: Streetwear styles are quickly evolving into the ironic high-end.