Fashion videos and films centered around iconic celebs in latest collections and short YouTube clips showcasing the mood and emotion of a new release are strategic branding methods growing in popularity in fashion. For a generation that watches YouTube more than TV, this is especially important for brands approaching youth culture markets. The latest to […]
Billabong’s Design for Humanity event over the past 5 years has been one extraordinary event, taking place in a “NYC” backlot in Paramount Studios in Hollywood featuring an array of bands, a runaway show of their upcoming collection, and a new beneficiary from art auction and ticket sales proceeds. However the announcement of the 6th […]
Fast becoming a must-see event at the NY Street backlot at Paramount Studios in Hollywood, scores of industry players, fashionistas, musicians, and athletes gathered for a good cause.
When Project Fashion Trade Show was bought by Advanstar, owners of MAGIC and Pool a couple of years ago, many people wondered if this show could maintain is aesthetic edge, beauty, and most importantly, attraction to top denim brands, premium street, and contemporary. Fortunately, as we walked the halls February 13-15 in Las Vegas, it’s clear that not only has the show stepped-up its program, but continues to attract scores of buyers looking for leading-edge brands.