Fashion videos and films centered around iconic celebs in latest collections and short YouTube clips showcasing the mood and emotion of a new release are strategic branding methods growing in popularity in fashion. For a generation that watches YouTube more than TV, this is especially important for brands approaching youth culture markets. The latest to […]
Denim Brand Citizens of Humanity Launches Short Film Series—Another Example of Strategic Branding via 3-Minute Clips
Billabong Halted Trading, Attempts to Raise $225 Million, Yet Billabong’ 6th Design for Humanity Massive Event Still On
Billabong’s Design for Humanity event over the past 5 years has been one extraordinary event, taking place in a “NYC” backlot in Paramount Studios in Hollywood featuring an array of bands, a runaway show of their upcoming collection, and a new beneficiary from art auction and ticket sales proceeds. However the announcement of the 6th […]
Billabong’s Deisgn for Humanity Event Brings Music, Sports, and Cause-Related Fundraising Together Topped-off with an Epic, 70’s Inspired Beach Culture Runway Fashion Show
Fast becoming a must-see event at the NY Street backlot at Paramount Studios in Hollywood, scores of industry players, fashionistas, musicians, and athletes gathered for a good cause.
Billbong’s Swimsuit Fashion Runway Show at Design for Humanity Showcases Homage to Roots Plus Modern Elements
One of the more modern swimsuit shows we%uFFFDve attended, Billabong%uFFFDs Design for Humanity show illustrated their design team%uFFFDs cut-and-sew expertise.
Billabong’s Design for Humanity Featuring a Surf Fashion Runway Show, Fischerspooner, Kid Sister, Live Art, and Charity Rocks the Paramount Backlot Studios
In its 4th year, DHF raises money for another worthy cause -Invisible Children -while creating a memorable event that combines many aspects of youth culture lifestyle.
Action Sports Round-up 1: Women in Surf: WOW -Women On Waves at Cali Surf Museum; TWS Surf Girl Cover Featuring Stephanie Gilmore; Billabong’s Design for Humanity
Project’s Fall Fashion Show Creates New Excitement for Denim, Contemporary, and Premium Street Brands Attracting Scores of Leading Retailers and Buyers Interested Discovering New Season Collections and Hidden Gems
Drawing comparisons to Bread & Butter, Project this time around seemed more its own show with an expanded women’s section, footwear, accessories, and of course latest collections among the world’s leaders in denim.
Project Inspires Beauty in the Concept of Trade Shows While Providing a Business Platform for Leading Brands Retailers in Denim, Contemporary, Premium Street, Accessorie-Label Networks Bi-Annual Trade Show Review from Spring, 2008
When Project Fashion Trade Show was bought by Advanstar, owners of MAGIC and Pool a couple of years ago, many people wondered if this show could maintain is aesthetic edge, beauty, and most importantly, attraction to top denim brands, premium street, and contemporary. Fortunately, as we walked the halls February 13-15 in Las Vegas, it’s clear that not only has the show stepped-up its program, but continues to attract scores of buyers looking for leading-edge brands.