On May 24, 2012, the International Olympic Committee (IOC) and the United States Olympic Committee (USOC) announced the signing of a new revenue-sharing agreement that will govern the financial relationship between the two parties for two decades, beginning in 2020. While it may seem like an interesting arrangement, it’s apparent that the IOC is in […]
International Olympic Committee and US Olympic Committee Sign Deal for Revenue Sharing: How This Changes the Game(s), Literally
Coke’s Move to the Beat Olympic Campaign Hopes to Draw Youth Culture To London Games 2012
Taking sounds of 5 Olympic athletes at sport, Grammy winner Mark Ronson and Katy B are chosen to fuse Olympics with youth. But there are flaws in the masterly planned and expensive campaign.
Snowboarding Olympic Qualification via FIS Rules Approved by IOC Proves Yet Another Frustrating Blow to the Industry
The relationship between the IOC, FIS, and snowboarding industry has always been difficult, but it just got worse.
Snowboard Slopestyle Added to 2014 Olympics in Sochi; Wakeboard and Roller Sports Under Consideration for 2020
International Olympic Committee continues its attempt to attract youth culture with recent additions of new sports that are more relevant to today’s audiences.
Olympics Are Probably Moaning as ESPN X Games Announces New Expansion Now With 6 Events Globally
While the question continues to rage on, “what is action sports these days?” the X Games continues its global domination.
Olympic Round-up: Totally Stacked U.S. Snowboarding Team Means Big Potential for Medal Sweeps; Youth Olympic Games Releases Non-Logo Logo and New Media Campaign
It’s incredible how badly the IOC continues to miss the mark in attracting youth culture, but the good news is that our athletes in snowboarding blow-doors on anyone else.
Olympics Channel with U.S. Olympic Committee Pisses-off International Olympic Committee, Plus Latest Trends on New Sports in the Olympics and the Youth Olympic Games
How Canoe Sprint beat out Softball as a new Olympic sport is beyond me, not to mention that Snowboarding isn’t even in the Youth Olympic Games and Curling is. How the IOC keeps creeping backwards.
Youth Olympic Games Narrow Prospect Cities to Moscow Singapore Olympics Try to Get Relevant, Connect with Urban Culture; Launch of the YOG Winter Games (without Snowboarding)
While I may be the only one who’s reading the International Olympic Committee Reports these days about the launch of the Youth Olympic Games, there’s some fresh news to note that again makes the Olympic Committee sound incredibly antiquated. As we’ve noted in the stories below as we continue to track what’s going on with the development of the Youth Olympic Game movement (YOG), new revelations by the old-boys network has come to light in a recent report.