Youth culture retail and branding strategies continue to evolve through economic downturn. Here’s what’s up with some main players.
Tag: Japan
Retail and Brand Economic Round-up: Target’s Downturn and McQ Collaboration; Abercrombie & Fitch Loses Cred but Not in Europe; Quiksilver Closes Rossi Sale and Launches Street-inspired 2009/10 Outerwear; Volcom Remains the Hidden Gem
393-Year Old Japanese Textile Manufacturer Eirakuya Attracts Youth Market with Collaboration with Lawson and Launch of Cool Fabric Pattern Stationary
The 5 Points of Retail that Are NOT Slowing Down in Youth Culture Markets and Why
Animated Avatar Texts by Docomo Big Hit among Youth Culture in Japan by Creating Greater Moods for Text Expressions
Collaboration Round-up: Married to the Mob X Nike; Lanvin X Acne Jeans; Dr. Dre X Monster Cable Headphones; Shoes-up Magazine X Lacoste; Baby the Stars Shine Bright Japanese Brand Pop-up in Colette Paris
The Cult of Transportation: How Getting from Point A to Point B Has Become an Art Form and Lifestyle from Ruckus Riders to Fixed Gear, Drifters and DIY Harley’s
Japanese Dekotora Subculture of Illuminating Trucks Gives New Meaning to Pimp My Big Rig
In the United States, the after-market car market continues to grow as an important subculture within various demographics, with individualism expressed through one’s ride becoming an important way to make a personal statement. Coming from Japan, the Drifter scene has also had a great influence on car culture in America with competitions scattered now throughout the country. But the latest evolution, as documented by writer and photographer Tatsuki Masaru in his new book “Dekotora,” which means a truck decorated with illuminations, is the growing fascination of truck drivers across Japan who pimp their big rigs with massive neon lights on the outside and luxury interiors on the inside.
Grn Apple Tree Street Fashion Brand Keeps Music-Inspired Roots for Fall ’08 Collection, but Among New Leaders Moving to Clean Looks with Political, Punk Attitude in Wovens, V-Necks, T-shirts, and Denim
When we met up with Bonner from Grn Apple Tree at Agenda, we had a feeling that the brand had evolved into a cleaner direction and away from last season’s more nu rave inspired color palette. Their booth was by far one of the best on the show floor with clean lines, almost Japanese aesthetics, muted grey background, and a collection that hung on clothing racks made of tree limbs. In essence, it was a booth design they brought back which also happened to correspond with their new Fall ’08 collection including different color palettes in grey, red, black, white, and chocolate colors.