
Latest trends from Japan reveal what’s going to be predominate this Summer.
J-Rock is fast-growing subculture that has taken American youth culture by storm. 3 bands on the Rockstar Taste of Chaos tour, including Mucc, The Underneath, and the legendary D’espairsRay have brought their passionate Japanese rock sounds and visual kei aesthetics to the U.S., which has transformed the music scene on many levels.
Ever-alert to the taxonomy of the risible, those of us at Label Networks absolutely love it when we discover the climate change of a new trend. This is clearly the case in the wake of Miyavi, a self-described “visual kei rocker” that is changing up even this concept of original Japanese visual kei J-rock bands into, as Miyavi describes it, “my own sense of visual kei, which is influenced from Japan, kabuki, but many cultures into its own show, sound, fashion.”
As we move into summer music festival and tour season, we plan on running a series of stories that have to do with music including specific bands to note in terms of trendsetting styles and influences, and the correlations that result from music in youth culture markets in North America, Europe, Japan, and China. To start, we wanted to provide a quantitative report that shows just how powerful the correlation is between music and youth culture markets.
The popularity of last week’s stories, including “Anime Expo Attracts Largest Crowd of Anime/Manga Fans and Industry in America with Conferences, Cosplay, Masquerade Ball, Midnight Tea, Movies, Dance, Gaming, Karaoke, and Exhibition Hall” and “Anime Expo Fashionistas Showcase Latest Trends in Styles Impacting Mainstream Fashion Including Gothemo, Maid Caf?, Goth-Lolita, Cosplay, Visual Kei, J-Rock, Accessories, Collectibles, and Backpacks” indicated that many readers are interested in the changing landscape of the entertainment industry when it comes to today’s youth culture marketplace of 13-25-year-olds. As mainstream media and entertainment continue to lose marketshare based on the increase in preferences for niche entertainment types, consumer-generated content, and a plethora of other market influences, anime and manga from Japan, continue to have an impact on a new generation -from entertainment, reading patterns, cultural influences, events, music, art, and fashion.
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