As more fashion trade shows seek innovative ways to attract exhibitors, retailers, industry players, new strategic moves with hotels and events inspire the overall experience.
S.L.A.T.E. Fashion Trade Show Makes Moves to Capture Lifestyle Elements of Leading-Edge Brands Represented, Starting with New Alliance with Vegas Hard Rock Hotel
Danny Kass’ Grenade Streetwear Collection Provides An Incendiary Crossover from Snowboarding with Explosive Motifs, Hexagons, and Silk-Lined Boxing Hoodies
Crossing over from Snow to Street isn’t easy, but it helps to have the brand owner win the U.S. Open of Snowboarding.
Changing Times for MAGIC Fashion Trade Show, including S.L.A.T.E., Turning Focus on Quality, Business, and Price Points Instead of Hype
Fashion trade shows feel the recession, especially the big ones like MAGIC. But business is still being done when it comes to savvy streetwear brands and buyers.
Bread & Butter to Move from Barcelona Back to Berlin; MAGIC Shuts the South Hall and Consolidates
Changes in fashion trade shows indicate progression and consolidation are eminent. That might not be such a bad thing, as Bread & Butter and MAGIC are proving.
Bread and Butter Barcelona Reveals Trade Show Sections, Graphics, Themes, and the BB Bible of Brands
The fashion trade show by which others are measured, Bread & Butter Barcelona reveals new plans for 2009 in themes and graphics.
Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed
Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive: