Fashion trade show season brings out the best in street and contemporary fashion brands, as scores of buyers, media, and fashion industry players descend on Las Vegas for 1 crazy week of trade shows, runways, and parties.
MAGIC, S.L.A.T.E., EcoCollection, Project, and Pool -Fashion Trade Show Week Showcases Latest Collections by Top Street and Contemporary Fashion Designers with Packed Halls Despite Economic Forecasts
10 Deep’s Emeka Obi Talks with Label Networks TV about the Birth of the Legendary NYC Streetwear Label, the History of Streetwear, Where Things are Headed Next
10 Deep is a true legendary brand in streetwear, having been around for 12 years and pushing the scene before it was even coined as the subculture called “streetwear.” “We’ve been riding the wave of highs and lows since its existence,” says Emeka Obi, the Marketing and PR Director for 10 Deep in an exclusive interview with Label Networks TV at MAGIC Fashion Trade Show. “We come from a variety of different things and where things started, ranging from punk, skateboarding, hip-hop and where things fuse together into socially relevant forms. Our work is a part of these things -sometimes political, sometimes nonsensical -cues taken from global influences.”
MAGIC’s S.L.A.T.E. Fashion Trade Show Provides Fresh Platform for Progressive Street Lifestyle Brands
Shows within THE SHOW was the theme of MAGIC International Fashion Trade Show this year, with one of the highlights being a new home for progressive street and lifestyle fashion brands called S.L.A.T.E.
MAGIC Takes Heat from Main Hall Brands with Re-Vamp Likely; Capsule to Launch Another Show in Vegas During Magic as the Trade Show Wars March On
Fashion trade show industry undergoes heavy changes as large brands re-evaluate and smaller shows continue to attract growing niche brands and buyers.
3sixteen Tops the Charts as a Brand That Transcends”Streetwear” Through Quality, Timeless Designs, Attention to Construction
When we first met up with the 3sixteen guys, Johan out of LA, Andrew out of New York, and designer Jeff Hamada at their booth deep in MAGIC’s South Hall area last season, it was a little strange that they were there. For one thing, the 3sixteen collection looked as though it could transcend into, as Bread & Butter Barcelona would put it, “Urban Superior” rather than amidst the usual street fashion fare. Beautifully cut outerwear jackets in textured wool, flannel tapered tops, clean denim, and T-shirt graphics representing inspiration from a variety of sources, including religious references, were attention-grabbing and seemed a step-up and out of where streetwear currently stands today.
Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders
It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.
SneakPeakInside Label Networks’ Presentation”Global Youth Street Culture Fashion Trends” at MAGIC February 13 14th -Topic: What to Expect on the State of Retail Youth Culture Markets
One of the most important sections of Label Networks presentation, “Global Youth Street Culture Fashion Trends” taking place in the South Hall at MAGIC International Fashion Trade Show February 13 and 14 in Las Vegas, is the section within our presentation about what’s going on with the state of retail. Given the difficult economic climate, when it comes to retail and reaching global youth culture, many mass retailers have expanded outside of their usual territory, while smaller boutiques, in particular web boutiques have found strong niche consumer bases that are effectively reaching the marketplace, and in effect changing up the business of fashion.
Sneak Peak at Sneaker Culture Trends from Label Networks’ Capacity-Crowd Presentation at MAGIC Provides Insight on Why the Marketplace Continues to Rock Fashion
Coming off the trade shows last week including MAGIC, Project, Pool, and United, Label Networks has decided to provide subscribers insight into some of the highlights from our presentation which took place on February 13 and 14th to maximum-capacity crowds.
Sports Influences through UFC and MMA Have Created a New Subculture via Design Graphics, Brands, and Industry Players in Street Fashion Today
Sports often inspires new fashion subcultures and one of the hottest coming is from the Inland Empire combined with MMA creating a darker motif and tattoo-heavy look (not to be confused with the glam Ed Hardy version) that’s created an entirely new subculture of its own.