Tag: market

Denim Directions in Europe Data on Purchasing Patterns: What This Means for the Changing Size of Market -Part 1

Denim is at the vortex of fashion and is a quintessential piece of European youth culture, often defining the new trends in “lifestyle” just by what’s moving in or out of popularity in denim. As Bread & Butter Barcelona takes place January 16-18 introducing new styles and trends in denim in particular, Label Networks Europe takes a look at top trends from a consumer perspective of what’s happening in the streets overall based on data and analysis from the UK, France, Italy, Spain, and Germany. In Part 1 of our Denim reports from Europe, we look at trends overall, with data on top brands in next week’s report.

Urban Lifestyle Profile Report: Skurban, Urban Freeflow, Freestyle Rolling, Fixed Gear: How Urban Culture is Influencing Latest Trends in Sports, Street Fashion, Lifestyles

In the past 2 years, we have had a range of stories about various aspects of the growing influences that urban culture has on the evolution of sports, streetwear, music, and youth culture lifestyles in America -with a ripple effect that’s felt around the world.

Japanese Dekotora Subculture of Illuminating Trucks Gives New Meaning to Pimp My Big Rig

In the United States, the after-market car market continues to grow as an important subculture within various demographics, with individualism expressed through one’s ride becoming an important way to make a personal statement. Coming from Japan, the Drifter scene has also had a great influence on car culture in America with competitions scattered now throughout the country. But the latest evolution, as documented by writer and photographer Tatsuki Masaru in his new book “Dekotora,” which means a truck decorated with illuminations, is the growing fascination of truck drivers across Japan who pimp their big rigs with massive neon lights on the outside and luxury interiors on the inside.

Los Angeles Turns Into the New Hotspot for Sourcing, Textiles, Denim, Fashion Trade Shows in 2009

Los Angeles has become the new hotspot for textiles and manufacturing and not just because American Apparel is here and has done an amazing job of illustrating the benefits of vertically integrated manufacturing, or that several top denim sources and manufacturers still reign supreme in the garment district, but word-up is that Urban Expositions out of Atlanta, which does the massive show in Miami called Material World, plans to start a Material World in LA in 2009.

Sunglasse-Who’s the Top Brand Now Why: Label Networks’ Fresh Data on Sunglasses Trends, Brands, Spending, Size of Market Indicate Who’s Leading the Pack Where New Opportunities Lie in this Crowded, Colorful Marketplace

Over the past 5 years, accessories have become key aspects to fashion style when it comes to global youth culture. In particular, sunglasses have taken on new meaning not only in terms of the style one wears, but also the corresponding color of one’s shades to coordinate with various outfits. In Label Networks’ Spring Youth Culture Study 2008, we reveal fresh consumer preference data about sunglasses among 13-25-year-olds in North America, including the top brand preferences, spending patterns on sunglasses, size of market, frequency of purchases, and other characteristics that are shaping the sunglasses and accessories markets in general.

Cell Phones X Youth Culture = The Most Important Electronic Device, So What Phone Features Are Most Important Why? Label Networks’ Data Reveals the Answers Indicating Where Things Are Headed Next

In North America, cell phones are taking over more of the roles that only a computer once offered -especially with the introduction of the iPhone and other similar portable devices that offer texting, calls, photo capabilities, music and entertainment downloading, video recording, and music listening capabilities.

Top Sneaker Brands Changing Landscape of the Sneaker-Freaker Scene for 2008 Indicate Excellent Opps for New Brands on the Edge; Challenges for Others

The footwear market, especially Sneaker Culture, is fickle, cultish, and fundamental -all aspects that breed new trends and subcultures constantly. While some brands may not have a sneaker line, the results here are still important to understand in terms of the general landscape of preferences, styles, and shopping patterns of this marketplace, particularly the explosion of footwear sales from online retailers. In addition, to many people within this age demographic, their footwear, particularly sneakers, can be their entire “outfit” because such emphasis is placed on their kicks -especially if they’re coveted LTD (limited edition) finds.

Dragon Goes Private, Bucking Trends of Building-up to Get Acquired; Label Networks Looks at Youth Market Consumer Preferences for the Brand, Plus Data on the Size of Market, Spending Patterns, and Opportunities in Optical Lifestyle Accessories

Going niche may have been a strategically good move, however the real story lies within how the market has changed in terms of price points of sunglasses within youth culture, and the new size of market and opportunities presented by the growing importance of youth lifestyle accessories in general.