Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.
Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?
Coachella Music Arts Festival Kicks-off Summer Styles with a Nod to Retro, Rave, Boho, Bathing Suits, Unofficially Making It THE Place to Spot Upcoming Summer Trend-Part 1
As the first festival of the summer circuit, Coachella Valley Music and Arts Festival produced by Goldenvoice, which took place last weekend April 25-27 in the blazing sun on the polo fields of Indio near Palm Desert, has become the unofficial kick-off point to summer season fashion.
Yellow Packs a Punch in Youth Fashion -Where It Came From and Where It’s Headed Next
%u201CDoes music have an impact on the types of products that you buy?” Label Networks Reveals the Impact of Music on Youth Market Demographics
The impact of music and musicians measured within Label Networks’ Sponsorship and Advertising Effectiveness Profile Report 2008 reveals where preferences and influences can be most effective within targeted demographics.
Youth Culture Fashion Redefines Itself with Adaptations to Street, Urban, Urban Superior, and Contemporary, Providing New Dangers to Brands Getting Profiled
Revealing discoveries from fresh research quantifies which former top brands are now tumbling and why, who’s the new kid on the block, and how economic shifts are influencing spending patterns, preferences, even fashion classifications.
Hot Topic to Launch ShockHound -MP3's and Tunes to Raise Profile of Selling Band Merch
Band merch continues to be the hot product for Hot Topic and starting next month with ShockHound, could grow exponentially.