Tag: Nixon

Wearable Technologies and Youth Culture Markets = New Crossover Platform for Fashion and Tech

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While earlier this month at the Consumer Electronics Show (CES), the main talk was how brands like Intel are now finally moving into the realm of wearable technologies, the focus has often been on pieces and ideas that are not actually youth culture focused. And yet, it is the youth marketplace of today that are […]

Nixon Names New CEO to Replace Co-founder Andy Laats

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It’s been a long haul for Nixon to find a proper replacement for its co-founder Andy Laats who is leaving this roll for family health reasons. However on Tuesday, September 24, 2013, Nixon named Nick Stowe as their new CEO. Here’s more: After an exhaustive search, Nixon has named Nick Stowe as their new Chief […]

Agenda Kicks-off Fashion Trade Show Season with Streetwear and Action Sports Brands, Bringing a Fresh Vibe for What to Expect for 2013

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From just 30 independent brands in 2003 to more than 550 streetwear, action sports, and lifestyle brands in 2013, the Agenda trade show January 4-5, 2013 in Long Beach, CA provided a broad range of what to expect in this growing subculture of fashion. The growth of this show in the past 10 years also […]

Agenda Trade Show Brings Action Sports and Streetwear Together, Creating a New Platform for Contemporary Adventure and Heritage-Mod Brands and Designs—Label Networks Review

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Quiksilver’s sun-drenched fades and gradients on their new collection of board shorts. Story and Photos by Tom Wallace and Kathleen Gasperini Agenda fashion trade show held in Long Beach Convention Center, CA, August 1-2, 2012 has become the ideal platform for a new crossover of styles, brands, and retailers. While many traditional players in action […]

Billabong’s Partial Sell of Nixon Generates $285 Million Towards Debt Payment—Plus, The Changing Tide of Action Sports

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Hours after posting the initial story about the potential Billabong takeover, last night came more news as Billabong and Nixon announced the partial sale, or 48.5% of Nixon, to Trilantic Capital Partners (not to be confused with Texas Pacific Group which put in a bid earlier in the morning for Billabong for $766 million). The […]

Billabong X Universal Music Group; Billabong X Modern Amusement

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Billabong’s on a roll, now with new partnership with Universal Music and license deal with Modern Amusement.

Cool Collabs: Married to the Mob X Burton, Moon Boots Turn 40, Nixon X the Beastie Boys, and More

Collaborations that keep consumers interested are vital to the success of many brands these days. Here are a few worth noting.

ASR/Class/Crossroads Trade Shows Prove 3 in 1 is WAY Better than None

One way to keep a rapidly morphing action sports industry “together” is to give each genre their own space. The results seem to be working. Here’s the scoop.

Hurley U.S. Open of Surfing Attracts 500,000 Fans, Massive Waves, Top Competitors in Surf, Skateboarding, and BMX, plus Latest Trends in Surf-related Fashion

On-going action in “Surf City” as a monster swell ripped through, attracted scores of people, stoked sponsors, and brought out the best in surf culture. Here’s the inside scoop.