The European Surf Industry Association has released its latest findings on the size of the global summer boardsports marketplace. Such findings are a good starting point, but it’s important to point out that “size of market” in terms of consumption of hardgoods and corresponding apparel, footwear, and accessories is always a best-guest estimate since putting […]
To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.
This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.
The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.
Over the past 5 years, accessories have become key aspects to fashion style when it comes to global youth culture. In particular, sunglasses have taken on new meaning not only in terms of the style one wears, but also the corresponding color of one’s shades to coordinate with various outfits. In Label Networks’ Spring Youth Culture Study 2008, we reveal fresh consumer preference data about sunglasses among 13-25-year-olds in North America, including the top brand preferences, spending patterns on sunglasses, size of market, frequency of purchases, and other characteristics that are shaping the sunglasses and accessories markets in general.