Fashion and snowboarding continue to be an attractive combination, but this collab may mark a turning point for many reasons.
Nikita Collaboration with K2 Snowboards Brings Girl Riders to the Forefront
Adidas Originals Collabs with Burton Snowboards for Lifestyle and Footwear Collection
Burton Snowboards Shutters Vermont Manufacturing Center, Shifts Production to Austria
When a home-grown brand like Burton closes production in the USA, it’s very telling about the state of the snow sports hardgoods industry.
Agenda Fashion Trade Show Part 2 -More From the Floor
Here’s the inside scoop from Agenda on who’s doing what in streetwear, urbanwear, contemporary crossovers, footwear, and accessories.
Financial Round-up: Burton Cutbacks; Volcom Results; Nike Down but”Others” Up; Zumiez Plans; H&M Launch in Moscow
It’s a roller coaster our there with diverse global youth culture company reports and strategies indicating a wild ride for 2009.
Trade Show Review: Action Sports Retailer Provides Insight into Surf, Skate, Snow, MotoX Inspired Apparel Indicating Strong Retro Trends and Pacific Northwest Vibe
Ed Hardy Gets Into Snowboarding and Skiing with New Snow Division Including Hardgoods and Softgoods
Nike Pushes Technology with Introduction of the USB-enabled Sportsband to Track Your Running, Journal it Later and Join a Global Running Community
After the success of the Nike iPod collaboration whereby runners could insert a Nike sensor into the footbed of their (Nike) sneaker and set up a Nike tracking system on their iPod along with “booster” music for that last mile, they’ve taken running to the community level with the Nike Sportsband. Instead of listening to how you’re doing when you’re running, the Sportsband allows you to see how you’re doing with a digital display mechanism.
Burton Sacks The Syndicate Lays-off Marketing People, Providing Yet Another Sign that Action Sports Is Getting Trumped by Other Genres
Ironically, at Label Networks’ prepares for a keynote presentation at the upcoming TELUS Ski and Snowboard Festival at Whistler, BC, organizing fresh new data on snowboarding trends, we heard through Burton-friends and others in the industry such as Transworld Business Online and Fuel TV, that Burton Snowboards laid-off up to 50 people in total last week -including the entire The Syndicate staff which contributed to creative direction for the brand.