Seeing the streets of different cities through the eyes and skills of top BMX riders give a fresh perspective on the landscape and the sport.
World Cup Soccer Fever and Umbro’s Brilliant Campaign Featuring 7 National Street Artists for Unique Badge and T-shirt Collection
Top marketing ploys in sports right now are jumping on the upcoming World Cup in South Africa. However Umbro’s England Home Kit is among the most unique, combining top national artists with collectibles feeding soccer-frenzy.
The Association of Surfing Professionals’ Board of Directors Meeting Reveals New Changes in Professional Surfing, Including Increases in Prize Money -Yet Still Discrepancy for Women
When the ASP speaks, more than just pro surfers listen. Sponsors, advertisers, entertainment companies, even the IOC are interested in what the leading governing body has to say about the future of the sport.
X Games Re-Instates Vert Competition After Heat from Pro Skaterboarders BMX Rider-What This Means about The State of Halfpipe Competitions, Including the Youth Olympic Games
Heated talks between ESPN X Games organizers such as Chris Stiepock and professional skateboarders such as Bobby Burnquist, Tony Hawk, and a slew of others (not to mention those flaming message boards on various skate-related sites and blogs) have caused the X Games to continue with its 13-year-tradition of holding a vert (a.k.a. halfpipe) competition for both skateboarding and BMX at the Summer X Games in Los Angeles in July.
Finally, Quiksilver Sells Rossignol, But Takes a Bath on the Transaction
It’s been one of those “Euro’s vs. Americans” heated debates that lasted an ugly 2 years until finally, selling the brand proved to be the only best option. Here’s the story.
Winter X Games Wraps Up with Show-stopping Performances by Shaun White, Gretchen Bleiler; Label Networks Compares Sports in X Games to Favorite Sports to Watch Among Youth Culture
It was a crazy action sports weekend with ASR and Agenda ending in San Diego, and the Winter X Games wrapping up Sunday, January 27th in Aspen. As snow blanketed the mountains in Colorado, ESPN delivered a tight package of winter action sports drama with Shaun White stomping the Men’s Superpipe with a frontside big air, front and backside 1080’s, and a frontside 1260 at the very bottom of the pipe, beating out Japanese phenom Ryo Aono.