Tag: surfing

The Weezer-Hurley Weirdness: What Can Happen When a Brand and a Band Get Too Close

Band merch deals with brands are not uncommon, but in this situation, it felt like a sell-out.

Sports Round-up: Swell Surf Show Takes Over Manhattan; Full Bleed Skateboarding Book Debuts Covering NYC Scene; Plus Presentation Announcements–Label Networks to Present at OR; Trade Show and Retail Updates: B&B, Bright, Agenda, Billabong, Adidas Originals Denim

It’s a busy time of year for the sporting world, ranging from art shows to marketing, trade shows, and retail changes. Here’s the scoop.

Billbong’s Swimsuit Fashion Runway Show at Design for Humanity Showcases Homage to Roots Plus Modern Elements

One of the more modern swimsuit shows we%uFFFDve attended, Billabong%uFFFDs Design for Humanity show illustrated their design team%uFFFDs cut-and-sew expertise.

Action Sports Round-up 2: Group Y X TWS Biz; X Games New-KIA Asian Games and Skate Video Competition; Retail: Zumiez, Collective Brands

New collabs, ESPN X Games news, and latest retail-round-up.

Action Sports Round-up 1: Women in Surf: WOW -Women On Waves at Cali Surf Museum; TWS Surf Girl Cover Featuring Stephanie Gilmore; Billabong’s Design for Humanity

Summer%uFFFDs here and it%uFFFDs going to be hot and fast. Here%uFFFDs Round 1.

Nike 6.0 Women’s Collection -Action Sports Girls On the Rise

Sure Nike’s taking over action sports, staking claims everywhere, but the brightest move may be their Women’s 6.0 collection.

Surf-Inspired Niche Brands Indicate New Wave of Surf Fashion on the Horizon

The past year new surf-inspired brands from niche scenes in Santa Barbara, Malibu, and Venice, CA have made waves at shows such as Project, Capsule, and Bread and Butter. Label Networks takes a look at the new surf fashion culture.

Nike Signs Multi-Year Sponsorship of U.S. Open of Surfing, Promoting the Trilogy of Nike, Hurley, Converse Brands through Surf

Last year at the U.S. Open of Surfing in Huntington Beach was a Nike-fest of Surf. IMG Action Sports recent announcement means Nike’s embedding even longer into surf culture.

Billabong Pipeline Masters Wraps-up Pro Surf Season ’09 with Aussie Taj Burrow Winning $90,000; Aussie Stephanie Gilmore Winning Billabong Pro Maui for $25,000

Surfing wraps up its season amidst huge swells on the North Shore of Oahu and Maui providing loads of action for competitors, sponsors, and fans.

Big Wave Surfing’s Legendary Event The Eddie Aikau by Quiksilver Goes Off in Macking 50-foot Waves, Stoking Fans, Sponsors, Media

Oahu’s North Shore is getting pummeled by monster surf, launching the Eddie Aikau, producing big swells for the women’s Billabong Pro, and gearing up for the Billabong Pipeline Masters -the final event of the Vans Triple Crown.