Target lost its cheap chic cache a couple of years ago, especially among youth culture shoppers. As our data has shown, Target used to be an important location for shopping for inexpensive fashion. The masstige collaborations were impressive, and the mix of items for sale including personal electronics, music, and beauty, made Target a fairly […]
Target Cuts Thousands of Jobs, Pushes Online Initiatives, Moves Towards an Amazon-like Direction
Carissa Moore Wins Target Maui Pro, Stephanie Gilmore Claims 6th ASP World Surfing Title
It’s a wrap for the 2014 women’s surfing season with spectacular performances by the best women surfers in the world. In the final stage of the Association of Surfing Professionals (ASP) Tour, the Target Maui Pro, Carissa More took home the win. However the overall world champion was Stephanie Gilmore, claiming her 6th ASP World […]
Women’s Surfing World Champion to Be Crowned at Target Maui Pro—Event Is Back After 5 Years
In the next week, the world champion of women’s professional surfing will be crowned. After a 5 year hiatus in which the women’s ASP tour lacked sponsorship, it’s great to see that it’s back on the schedule and with various numbers of sponsors. Now called the Target Maui Pro, presented by Schick Hydro Silk, it’s […]
Toms Partner with Target’s Blake Mycoskie for a Cali-Casual Collection for the Holidays
The latest cause-related collaboration is coming from Toms and Target with their new collaboration on a collection of women’s and men’s apparel, as well as housewares being released on November 16th. Blake Mycoskie has unveiled his latest revelation in a quick video that brings the casual California lifestyle to Target shoppers for all under $50, […]
Abercrombie & Fitch Goes Logo-less—Plus Other Reasons Why Teens Hate Them
Fashion news this past week has been ridiculously busy reporting on the fact that Abercrombie & Fitch is going to phase out their logos by 2015. Why this is considered such a big deal is beyond us. It simply shows how out of touch Abercrombie (and much of the adult fashion industry) has been for […]
Industry Round-up: Shaun White’s Home Line Collection Debuts at Target; Randy Hild Leaves Quiksilver
On December 26, lucky Target shoppers could check-out Shaun White’s latest collab with the big-box retailer, his home collection, featuring bedding, lamps, curtains, storage shelves, a skate rack, and other dorm-room friendly collectibles like a piggy bank. This collaboration, designed with his brother Jesse, runs until June 2012 in stores and online with prices ranging […]
Missoni for Target Starts Masstige Frenzy -First Shuttering Pop-up at Bryant Park From Sold-out Situation to Today’s Online Debut Taking Target Offline
Dramatic Clutch Run Boosts Shaun White to Gold in X Games Skateboard Vert
Highlight of X Games 17 comes from a dramatic showdown during Skateboard Vert competition with Pierre-Luc Gagnon, Shaun White, and Bucky Lasek proving why
this sport is a favorite among youth culture.
Global Fans Madly In Love with H&M Hearts Lanvin Masstige Collection
Fast-fashion retailer H&M rides yet another successful masstige collab, and the marketing build-up from viral videos to haute runway show to online auction for charity raised the bar for fashion collection launches.
Retail Round-up: Volcom, Macy’s Madonna Collection, Adidas, Swatch Report Increases, Whereas Other Teen Retailers Have Lower than Expected Sales
July same store sales flopped for many teen retailers, but there were some shining moments thanks to new collections, timing, and advertising campaigns.