There’s been a growing nostalgia in the action sports world these days with snowboarding coming up to its 30th or 35th anniversary depending on who you ask, and the advent of skateboarding and surfing homegrown video technology and movie-making capabilities. So it makes sense that Volcom just announced the upcoming release of a new documentary […]
In a difficult economy, Friday’s are the days to watch as bad news usually hits at the end of week, particularly when it comes to lay-offs. Last Friday on March 30, there was preliminary news from friends who work at Volcom that lay-offs were coming. No one knew exactly what the details were—if the lay-offs […]
Recent mergers are another indicator of changes in action sports-inspired brands and industry.
On January 16th, Volcom announced their all-cash offer to acquire Electric Visual Evolution -one of the hottest sunglass brands in action sports, known for their lightening bolt logo. Under the terms, Volcom will pay Electric shareholders $25.25 million. Volcom says that Electric will remain a stand-alone brand as a subsidiary of Volcom.