The X Games, a.k.a. the youth culture’s Alternative Olympics, set records all over the place, with 114,200 in attendance at Aspen, CO, record-breaking athletic feats, new event debuts, and heroes.
Winter X Games 15 Sets Records; Shaun White Captures 4th Gold, Kelly Clark Stomps 1080 for Gold, and Torstein Horgmo Launching a Triple Corkscrew for Gold
Snowboarding: Size of Market, Perceptions, and What It Will Take to Get the Next Generation Stoked to Ride
Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.
Action Sports Round-up: Bob Burnquist Lands 900 On Mega Ramp; New York Surf Film Fest; Nike 6.0 Title Sponsor of Winter Dew Tour
The Rise of Women’s Motocross and What It Means to Athletes, X Games, Sponsors, and Fans
Taking an in-depth look at increased popularity of women’s motocross, plus athlete superstars like gold-medalist Ashley Fiolek, and LN data, it’s clear that this is one sport with excellent marketing and sponsorship opportunities.
Women’s Skateboarding Take to New Heights at X Games 16
An Adrenaline-Filled Skateboard Vert Women’s Final Kickflips Gaby Ponce to Her First Gold Medal at X Games 16.
X Games 16 Creates New Heroes in Action Sports in Skateboarding, BMX, MotoCross and Rally, While Showcasing an Entirely New Level of Talent
A recap of the highlights from the men’s competitions at X Games 16 reveals a younger generation of competitors raising the bar in action sports.
Action Sports Round-up 2: Group Y X TWS Biz; X Games New-KIA Asian Games and Skate Video Competition; Retail: Zumiez, Collective Brands
BMX Freestyle Vert Captures the Attention of Rapt Audience with Huge Flairs and Whip Combos by the Best in the Sport
Huge amplitude, flairs, and alley-oop whip combos made the BMX Vert competition at the X Games one of the most impressive events and proving why the sport has a growing following of fans and sponsors.