The Shanghai Report: Global Youth Culture’s Latest Cultural Hotspot Celebrates Expo, Surge of Street Artists, Indie Filmmakers, Urban Fashion, Electronica, and Hip-Hop Flashmob Dance-offs
To be young in Shanghai today is an extraordinary time. As Label Networks’ Shanghai field research manager explains, “We hear one thing, but we see another. Young people have become a very strong group of consumers daring to spend on branded goods. But there’s another market that purchase fake brands and goods. It’s very unique here with so many different things conflicting with each other, yet they can all exist in the same place.”
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Youth Culture Studies

Now Available! Consumer Insights From a New Demographic Illustrates Generation Gaps in Key Industries, plus Significant Changes in Market Trends in Spending Patterns, Shopping Preferences, New Media, Fashion, Footwear, Technology, Music, Communication, Entertainment, Sports, Beverages, Magazines, Future Concerns, and more.
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