Label Networks%uFFFD Mobile Culture Lab to release Vans Warped Tour Android app for the summer 2010 tour.

Label Networks has announced today, May 20, their upcoming release of their next round of iPhone and Android applications from their new division, Mobile Culture Lab. They include the Vans Warped Tour Android App for this summer’s tour, an iPhone app for skaters and the launch of Brandon Biebel’s BiebelsWorld.com, apps for two non-profits, the Center for Biological Diversity and Keep-a-Breast, along with Label Networks’ iPhone and Android apps for subscribers and readers of Label Networks, and W.i.g. Magazine (WigMag.com).

The Vans Warped Tour Android App for this summer’s tour, features a one-stop app for all things Warped. Unlike any other music tour app, the Warped Android version contains 8 content feeds, including the Warped Blog, Twitter, YouTube and various partner feeds, plus band and tour date information. In addition, it features a My Set List which allows users to create and share their own personalized band performance, and Meet and Great schedule for their tour date of over 60 bands. Users can also email and text who they plan to see to their friends before or during the show, and an alert reminder goes off 15 minutes before a preferred set-list band is about to play in order to make it to the stage on time.

“The Android market is the fastest growing mobile market,” stated Tom Wallace, President of Label Networks and Founder of Mobile Culture Lab (www.mobileculturelab.com), the growing technical division of Label Networks that specializes in designing and developing applications for the mobile generation.

“We’ve developed wireless applications for the past 10 years deployed in various youth markets, and we have a deep understanding of the potential and future growth of this market including iPhone and Android. Every carrier is putting out an Android smart phone and sales are off the charts. However it’s especially interesting to youth culture because it’s less expensive than an iPhone. Our research is showing that many young people between the ages of 13-25-years-old have smart phones but not necessarily iPhones because it’s cost-prohibitive. Of course having an iPhone app is essential but those missing Android apps for smart phone are missing a huge opportunity, especially in youth culture. We create both. The Vans Warped Tour app is leading-edge and matches the needs of one of the most complex and multi-faceted lifestyle tours in the country.”



Keep-a-Breast%uFFFDs iPhone app created by Mobile Culture Lab.

The second app currently being completed by Mobile Culture Lab also taps into youth culture lifestyles, particularly skaters. Built to coincide with the launch of pro skater Brandon Biebel’s BiebelsWorld.com, it allows users to converse with friends using a soundboard of 50 different Biebel soundbites. It also provides content feeds, news, and information from Brandon Biebel and the lifestyles of pro skateboarders.

For the non-profit Keep-a-Breast Foundation, the free iPhone app created by Mobile Culture Lab provides a step-by-step guide to self breast exams, monthly schedule reminder using push notification, and foundation information to increase breast cancer awareness and self-exams among young people.


Biebel%uFFFDs World app with a soundboard created by Mobile Culture Lab.

The Center for Biological Diversity iPhone app, called “Wild Calls” was designed by Mobile Culture Lab to increase awareness of the plight of endangered species worldwide and to spur people to take action to protect wildlife. The free application allows users to receive a randomly selected endangered species sound each week via push notification. One of 30 sounds of an endangered species is then randomly selected from a library and “pushed” to app users to experience the “Call of the Wild” which contains a genuine recording of an endangered species gathered by the Center for Biological Diversity’s global network of scientists and researchers from its natural habitat. Users can then download the sound as a ringtone or browse the apps gallery of additional “Rare Earthtones” to download additional ringtones, along with matching wallpapers, or learn more about the endangered species.

Label Networks%uFFFD iPhone and Android apps–the first for Global Youth Culture Intelligence.

Label Networks’ iPhone and Android app allows subscribers and readers of Label Networks the capability to access information that’s posted on the site daily, including data reports and subscriber-only stories, keeping them up to speed on the fast-changing youth culture marketplace and providing valuable knowledge to stay ahead of the competition.


Label Networks%uFFFD iPhone and Android apps–the first to offer Global Youth Culture Intelligence.

With Mobile Culture Lab, Label Networks is able to extend its offerings to include this experience to clients via custom iPhone and Android app creations. “Our group is versed in solving complex technical applications, yet also has an eye for design aesthetic and user experience,” continued Wallace. “Our core members have a rich history of creating leading-edge consumer experiences and technical platforms, including NBA.com, Nascar.com, Rivals.com, Skiresorts.com, LabelNetworks.com, WigMag.com, and recently Royal Caribbean’s Royal Connect.”


Technical Director, Bradley Feldman, also brings more than 20 years of experience to Mobile Culture Lab having architected dozens of enterprise software systems, multidimensional database architectures and high-end networks, including one of the most secure banking transaction systems used by the Federal Reserve System, database architectures and e-commerce transaction systems for some of the largest Internet Media companies including BurrellesLuce and Rivals.com, and cloud computing and wireless/mobile technologies, designing significant systems for Relevant Evidence LLC, Label Networks, Inc., and Royal Caribbean Cruise Lines.

For more information on Label Networks’ iPhone and Android apps or to see what Mobile Culture Lab can do for you, please contact us at (323) 630-4000; info@labelnetworks.com.


W.i.g. Magazine (www.WigMag.com) iPhone and Android apps for [Fierce] Women in General.

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