Tag: Shanghai

The Paper Sneakers: Tyvek’s Shoes Offer a Dose of Sustainability, Innovation, and Cool

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A story on Tyvek’s paper-weight, water-resistant sneakers caught our attention last week as we’ve had more interest than ever in our latest Sustainability and the State of the Future Youth Culture Reports. The minimalist trends in sneakers these days and the rise in brands that have some component of sustainability or fair trade (i.e., TOM’s […]

Surf Round-up: Pro Surfing Gets New Media Distribution Deal with Facebook, YouTube, ESPN; Swatch Longboard Championships Boost Surfing in China for Women; HIC Pro Launches Big-Wave Season in Hawaii

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While may seem like the season for surfing is in the summertime, when it comes to professional surf competitions and the wrap-up of championship titles, the cusp of North American winter is the ideal timeframe due to big surf, particularly in the Mecca of surfing, Hawaii. Over the next few weeks, Label Networks will once […]

Shanghia’s NeoCha’s Lee Jeans Re-Think Denim Installation Takes Fresh Look at Denim as Sustainable Art Sculpture

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Lee jeans is among several denim brands taking a look at sustainability practices when it comes to their manufacturing process. In addition, they commissioned several creatives to also “rethink” denim and inspired several projects that have taken the concept of sustainability and denim into art including sculpture. NeoChaEdge, a creative agency out of Shanghai and […]

Top 17 Women Surfers Chosen for 2014 ASP Women’s World Championship Tour, Plus Swatch Pro World LongBoard Championships Head to China, Stoking Shanghai Surf Fans

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The surfing season has wrapped-up for the top women pros for 2013 with Carissa Moore, 21, being crowned the Association of Surfing Professionals (ASP) Women’s World Champion. Now with the women’s division no longer a part of the Vans Triple Crown of Surfing again for the 3rd year in a row, the big North Shore […]

Future Consumers Report: China’s Shifting Dynamics Effects on Fashion: America’s New Market

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In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size continue to shape global economics and opportunities. However the fast-paced changes within a new generation of middle class consumers has greatly shifted […]

Beijing Fixies Part of New Creative for China Originals Featuring Unique Collaborations with Growing Scene of Urban Cyclists

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The Beijing Fixies for the China Originals campaign. Photos by Ka Xiaoxi. The recent launch of China Originals with the creative team from NeoChaEdge has brought attention to the growing scene of fixed bike culture, and urban cycling in general. Not only is this subculture defining new lifestyle territory in the United States and Europe, […]

MAGIC China—Sign of the Times as Fashion Brands Seek New Markets, Plus Youth Culture China Trends from Label Networks

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While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]

Lady Blue Shanghai by David Lynch for Dior Among the Best of Indie Fashion Films

Fashion films have become the new indie of indie movies, but Lynch%uFFFDs 12-minute noire captures the essence of the filmmaker, and brand-as-poem. Starring Oscar winner Marion Cotillard.