Data-acquisition is rounding-up for Label Networks’ Summer Youth Culture Study covering latest trends in the Digital Lifestyle, Sponsorship, Advertising, and Lifestyle Influences in Spending, Fashion, Music and More. In this story, we take a look at some of the most significant shifts in preferences in advertising among 13-25-year-olds across the United States. Results will move many brands to shift strategic focus in the near future, but it’s clear, that this is a new youth culture marketplace and a demographic that’s far different than their predecessors.
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