While there are two other cities in the bidding war for the Olympics in 2024 other than Los Angeles and Paris, they both are leading candidates in the race of 4 cities for the bid, including Rome and Budapest. On February 17, 2016, the International Olympic Committee (IOC) received the four Candidature Files from Los […]
The International Olympic Committee (IOC) continues to try and make its mark as a relevant entity for today’s global youth culture marketplace by engaging more in social media. Last week, the IOC announced its latest social media campaign asking athletes to share their love of sport and get active with the #iLoveYOG hashtag as they […]
Label Networks is pleased to announce the release of their 15th Annual Fall Youth Culture Study 2015! Here’s more: September 15, 2015, Los Angeles, CA–Fresh research and analysis released today from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are […]
During this past weekend’s United Nations meetings on global sustainability, International Olympic Committee (IOC) President Thomas Bach praised the inclusion of sport in the post-2015 Sustainable Development Goals (SDGs), calling it a historic moment that recognizes the important role that sport plays in promoting healthy lifestyles, education, peace and social inclusion. “Sport is natural partner […]
On June 9, 2015, the California Center for Public Health Advocacy was able to push through in San Francisco the nation’s first Soda Warning Label and advertising moratorium on surgary soft drinks. “By requiring a health warning on all sugary drink advertising and restricting marketing of the same on public property, San Francisco has become […]
Jeep’s now on board as the official global automotive partner for the World Surf League (WSL). Announced Tuesday, Cinco de Mayo, 2015, the Jeep brand and the World Surf League (WSL) said it was a first-of-its-kind partnership that will make the Jeep Brand the official and exclusive global automotive partner of the WSL and the […]
Label Networks’ 15th Annual Spring Youth Culture Study reveals insights into how 13-25-year-olds think and act on a variety of topics ranging from fashion to social networking, lifestyle influences, sneaker culture, spending patterns, influences, and preferences. In this story, we take a look at the results to a specific question regarding changes in shopping patterns […]
Quiksilver, once the kingpin of surfing brands, is still on a long path to recovery and has recently announced new changes to its Board and staff, namely that Andy Mooney is no longer with the company and Pierre Agnes is now the new CEO. Quiksilver has been undergoing significant changes in the past few years, […]
Converse has launched a new campaign called Made by You that takes a look at 100 sneakers worn by legendary international players in music, arts, and fashion. The idea taps into a new marketing campaign within the DIY spirit of the quintessential youth market shoe and spirit of creating one-of-a-kind kicks. Key shoes featured include […]
The International Olympic Committee Executive Board has moved forward with several initiatives approved from the Olympic Agenda 2020 which was agreed upon during a meeting eight weeks ago in Monaco. First, for the bidding process of host cities, the new Invitation Phase for the 2024 Games is in place which gives interested cities the chance […]