Author: Tom Wallace

Worthy Street Artists Expressions: Shepard Fairey X SABER’s American Flag Mural and Cesar Maxit’s Chevron Culture Jam

With the elections tomorrow and politics and the environment major issues, these three street art expressions prove more inspiring, credible, and communicative than ads ever could. See what’s been achieved.

“The Kids Are Alright -300 Fashion Style Portraits” -A Documentary Report by Label Networks

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The preview: visual and mesmerizing journey through the variety of fashion styles that young people prefer and why, with the rare authenticity that comes from images captured in their own environments.

Label Networks Presents”The Kids Are Alright -300 Fashion Style Portraits” -A Documentary Report

A visual and mesmerizing journey through the variety of fashion styles that young people prefer and why, with the rare authenticity that comes from images captured in their own environments.

Cool Campaigns: Nike’s Extreme Swoosh Slide; Louis Vuitton’s Big Apple City Guides

Marketing ideas worth noting bring out both the idea of fun and adventure, but also tap into potential viral video and youth culture’s savvy social networking patterns.

Sponsorship Effectiveness and Youth Culture -“What is the ONE best thing a sponsor can do to grab your attention?”

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Knowing what works best vs. what doesn’t offers key understanding of youth markets and ways brands can reach their target markets based on sponsorships. Fresh data from Label Networks’ Advertising and Sponsorship Report in the Fall Youth Culture Study 2010.

Marketing and Advertising Campaigns Leading Trends Through Usage of Eco-Effectiveness, New Media, Street Art

Lexus, Nissan, and Absolut and what their latest campaigns have going for them in terms of tapping into trends in youth culture.