Category: Sponsorship

Business of Fashion Gets It Right: How Things Got Gnarly for the Big Three of Surfing

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Business of Fashion this week has put together a fine story on how the surfing industry heavyweights have managed to miss the market on several occasions, resulting in s sagging industry that can’t seem to get out of its own way. Profiling Rip Curl, Billabong, and Quiksilver, it goes back to the history of these […]

Culture Collide Summit Featuring Triumvirate with Moby, Shepard Fairey, and Dhani Harrison—Filter’s Event for Latest in Music Industry Changes

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Despite only being in its second year, Filter’s upcoming Culture Collide is already looking like a who’s-who in creativity and music industry heavyweights. As we often say at Label Networks, knowing what’s happening with the music industry changes, in particular, the business of music, leads to where trends are headed in many other industries. From […]

Fresh Insights from Label Networks’ Fall Youth Culture Study 2013: Advertising—“Since brands have to advertise, what type of advertising do you prefer most?”

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When it comes to advertising to today’s youth culture markets of 13-25-year-olds in the United States, showing a finished ad campaign or product to this new consumer group in the traditional formats of popular advertising methods have far less of an impact than it had in the past. There are many reasons for this and […]

Olympic Round-Up: Tokyo Lands 2020 Games, Wrestling’s Back In, But “Roller Sports” Sidelined

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The International Olympic Committee (IOC) announced some big news this past week, first with selecting the Summer Olympic Games of 2020 to be held in Tokyo, Japan. Secondly, was the news that wrestling would be added back in the same year, beating out baseball/softball and squash. For those of us who have been following the […]

SXSW Eco Announces Shepard Fairey as Keynote—Speaking On Art As Catalyst for Change

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SXSW Eco, from October 7-9. 2013 in Austin, Texas, is turning out to be a formidable conference series when it comes to innovation in sustainability, plus pop culture, new inventions, and networking. Their latest announcement is that Shepard Fairey will be the keynote presenter. Obviously a controversial and innovative street artist, it will be interesting […]

Label Networks Presents 2nd Annual “Sustainability and the State of the Future Youth Culture Study” –Fresh Insights on How Youth Care, Buy, Act on Sustainability and Impacts for the Future

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We are pleased to announce the release of our 2nd Annual “Sustainability and the State of the Future Youth Culture Study” featuring consumer insights on youth culture trends towards sustainability, eco-friendly fashion, sustainability preferences, latest sustainable habits, feelings about the environment, eco and sustainable shopping patterns, greatest influences, “greenest” brands, and more. Overall, while today’s […]

Taka Higashino Takes Gold in Moto X Freestyle, Bucky Lasek Makes History with Gold in Skateboard Vert, and Vickie Golden Makes Herstory with Bronze in Moto Whip, Among Other Highlights from the Last X Games in Los Angeles

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Photos by Tom Wallace More highlights from the 11th and final X Games in Los Angeles August 1-4, 2013 launched with all eyes on Japanese motocross phenom, Taka Higashino in Moto X Freestyle. For a record 3rd time, Higashino’s unique approach included a Kiss of Death backflip and a Rock Solid backflip in a pair […]

Last X Games in Los Angeles Ends with Strong Finishes in Women’s Street Skateboarding

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The final ESPN X Games took over downtown Los Angeles August 1-4, 2013 in a bittersweet celebration as the X Games will move onto Austin, TX, in the summer of 2014. More than 19,000 fans came out to check out the events and activities which blanketed the L.A. Live event deck, Staples Center, and out […]

ASC Action Sports + Culture 2013 By Group Y Brings Industry Leaders and Visionaries Together Around Themes of Authenticity

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On July 24, 2013, a day before the Agenda fashion trade show in Long Beach, CA, a core group of industry leaders, marketers, brand strategists, and presenters gathered for the 4th annual ASC Action Sports + Culture 2013 conference at the convention center’s conference theater, host to the legendary TED conference. Launched by Group Y, […]

Dramatic Highlights from the U.S. Open of Surfing Featuring Alejo Muniz, Carissa Moore, Plus Latest from Surf Fashion, Sponsors, and the Scene at Huntington Beach

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One of the most popular and prestigious surfing events in the world is the US Open of Surfing, which took place in Huntington Beach (Surf City), CA from July 20-28, 2013 featuring top pro men and women surfers, plus skate and BMX events, street art exhibitions, loads of sponsors, and music with performances from Modest […]