Happy Holidays! As we take a look back at 2012, we’ve combed through the most popular Profile Reports that readers and subscribers gravitated to the most. Profile Reports keep industry leaders in youth culture up to speed with a variety of timely topics, insights, data, street photography, analysis, and future forecasting. This is where we […]
The ASC is back but in a new and improved format. Now called Action Sports + Culture the conference, to be held during the first night of the Agenda trade show in Long Beach, CA, January 4, 2013, will feature speakers Jarka Duba, CEO/President of POC Sports, Amy Purda, Pro Snowboarder and Co-founder of Adaptive […]
In what’s become known as the crown-jewel of surfing, the Billabong Pipe Masters is one of the most highly anticipated surfing events in the world. Not only does it gather the top surfing pros from around the globe and industry elite, but the location, the Banzai Pipeline on the North Shore of Oahu, is known […]
The latest outline of the various international cities and sporting disciplines for the global expansion of the ESPN X Games has been revealed, indicating where new and old sports favorites will come to life around the world in 2013. The expanded X Games will feature 6 host cities, 7 sports, and 26 disciplines in Foz […]
As the Vans Warped Tour 2013 moves into entering its 19th year, making the tour the longest running music tour in history and definitely one to watch when it comes to youth culture trends, sponsorship, and up-and-coming artists, it’s undergone a variety of interesting themes, including Punks In Space, Lucky 13, Island of the Misfit […]
Tis the season for big waves across some of the hottest surf spots in the world, and with it comes major action in beautiful competitive settings among the world’s top surfers. First, Kelia Moniz won the ASP Women’s World Longboard Title at the Swatch Girls Pro in Wanning, Hainan Island, China last week, November 25, […]
In the continuing struggle to hang on, Billabong announced yesterday, November 18, 2012, that Paul Naude, Director of Billabong and President of the Americas will stand aside temporarily in order to investigate the possibility of putting forward a proposal for a leveraged buyout of the Company. Billabong has been struggling for some time. As a […]
The quintessential icon of music, rebellion, and style, Converse, the sneaker brand, has become synonymous with youth culture across a broad range of genres and continents. In the case of this story, and in honor of the new leader in China, Xi Jinping, which may have a significant effect on USA X China relations in […]
Vans has recently had a lot going on, from the ramp-up to surfing’s crowned-jewel events at the Vans Triple Crown of Surfing on the North Shore of Hawaii, to their recent announcements that they’ve sold Pro-tec protective gear to Dye Precision, and entered into a new media partnership with IMG to increase their content coverage. […]
When Mountain Dew partnered with Burton Snowboards, last year, during their initial announcement of “The Green Mountain Project,” it marked a big move by a youth culture action sports brand (other than Patagonia) and a drink company to highlight the growing importance of sustainability in today’s marketplace. The project started with a line of hand-crafted, […]