So what is it that creates trends? The people, the place, the timing? Often it’s many of these things. R I Creative explored this idea of who are influencers and how they shape today’s society, especially in the areas of advertising, fashion, music, and entertainment.

The people featured are part of what makes this little film so interesting, including Jeff Staple of Staple Designs, Josh Peskowiz, Style Editor of Esquire, Deidre Maloney from BPMW and Capsule, and Rob Stone, co-CEO of Cornerstone.

By looking at various industries and people, including historical references to what shaped society and how things have changed today due to the ease of communication via new media, the film gets you thinking about the source of trends and what may happen in the future.

The film is written and directed by Paul Rojanathara and Davis Johnson.

INFLUENCERS FULL VERSION from R I creative on Vimeo.