18th Vans Warped Tour Kick-off Announces Fresh Changes for the Upcoming Summer Tour, Headliners Rise Against, All Time Low, The Used, Anti-Flag, Taking Back Sunday, and More

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The Vans Warped Tour kick-off March 29, 2012 at the Club Nokia in downtown Los Angeles marked the official call that summer music tour season is about to begin. Coming into its 18th year, it can easily claim the title of the longest running music tour in North America. Kevin Lyman, founder and director of […]

Volcom Lay-offs Due to Difficult Retail Environment

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In a difficult economy, Friday’s are the days to watch as bad news usually hits at the end of week, particularly when it comes to lay-offs. Last Friday on March 30, there was preliminary news from friends who work at Volcom that lay-offs were coming. No one knew exactly what the details were—if the lay-offs […]

H&M to Launch New Retail Chain

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Despite the high costs of cotton which have effected many fashion retailers in the past year, Swedish fast-fashion retailer H&M reported banner 1st quarter sales up 13% and for the month of March—even better. But the big news is their recent announcement for launching another retail chain in 2013. Here’s the latest from Karl-Johan Persson, […]

Longboard Skateboarding and What It Means for the Future of the Sport—Fresh Data from Label Networks’ Spring Youth Culture Study 2012

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Skateboarding has splintered into a variety of subcultures over the past 10 years and among the most interesting is the development of longboard skateboarding. The resistance to longboard skateboarding among core shops and skaters as a credible genre flies in the face of the fact that it’s popular. In this story, we take a look […]

Journey, Video Game of the Year, Likened to Pixar Film, Musical Concert, Art, and Changes the Game of Gaming

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PS3’s latest downloadable game created by developers thatgamecompany, creators of flow and Flower, have created an online game called Journey that’s absolutely stunning critics and creating a buzz not heard in video gaming in years. It’s a minimalist game, no talking allowed although it’s an MMORPG game, forcing players to communicate in other unique ways. […]

SkullCandy’s Annual Report, the Volcom/Roc Nation Logo Infringement, and Where Things Are Headed in Designer Headphones

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On March 23, 2012, SkullCandy released their latest financials with some interesting results that also say a great deal about the designer headphone industry, where music’s headed in terms of listening devices, and the challenges the industry as a whole has in the coming year. First, SkullCandy increased net sales from $9.1 million in 2006 […]

Shepard Fairey to Possibly Produce George Orwell Classic 1984 with Howard and Grazer

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Totalitarianism may not be so far removed as it once seemed when George Orwell penned his classic “1984” in 1949. The timing seems eerily perfect for another remake, which street artist Shepard Fairey has been rallying for by moving forward to get Imagine Entertainment’s power players Brian Grazer and Ron Howard on board. Shepard, who […]

Fixie/Urban Cycling Sportswear Continues to Gain Traction, Now with Levi’s Latest

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Jumping into the growing lifestyle marketplace of urban cycling/Fixie gearheads, Levi Strauss continues to push their denim and non-denim NanoSphere collection structured and made specifically for the urban rider. The launch for summer has been met with solid reviews mainly because the fabrics which are both denim and non-denim are quite functional for urban cycling […]

Retail Round-Up: American Apparel Gets $80 Million Dollar Backer; PacSun’s Bleak Forecast; H&M On the Rise

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The beleaguered PacSun continues to forecast losses into 2012, indicating a hard hit for the action sports-based retail chain which is hoping to recreate a more fashionable presence in the new year. As we’ve noted based on our Youth Culture Studies data, various action sports-based brands and extending lifestyle apparel and footwear brands have fallen […]

We Can He Heroes Campaign at WonderCon X DC Comics Another Good Example of Text-to-Give Campaign

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WonderCon has descended on Anaheim, CA, at the Convention Center bringing with it tens of thousands of diehard comic fans and super-hero wannabes. Often considered the little brother of the bigger Comic-Con that sells out a year ahead of time, WonderCon has become a hot ticket in its own right as it enters its 26th […]