One of the United States biggest trade show operators, Advanstar Communications, has been sold to UBM for $972 million. Advanstar hosts 54 trade shows including MAGIC, Project, Fashion Coterie, and shows for licensing, life sciences, and powersports. The acquisition will increase UBM’s events revenues by £135m annually, the company said, from £463m last year. Tim […]
Advanstar, Owners of MAGIC and Project, Sold for $972 Million to UBM
Magic Market Week Partners with Balluun to Provide Year-Round Platform for Ecommerce Version, Shop the Floor
Advanstar, owners of fashion trade shows such as Magic and Project, launched their ecommerce trade show version, Shop the Floor back in February, 2013. This allowed vendors and buyers to basically shop the trade show online 30 days before and after the actual event in Las Vegas. Similar to other companies moving to online trade […]
U.S.A.’s Largest Fashion Trade Show, Owned by Advanstar, Just Got Bigger
ENK International announced yesterday, November 15, 2012, that it has been purchased by Advanstar Global, owners of MAGIC, Project, Street, S.L.A.T.E., and Pool. ENK ran shows that often competed with MAGIC, for example, taking place during the same timeframes and nearby locations, including shows such as ENK New York, ENK Vegas, and the Fashion Coterie, […]
MAGIC and Project Fashion Trade Shows to be Held Together at Mandalay Bay with Addition of a Footwear Platform
With MAGIC and Project now together and at a different location, it’s an indicator of where things are right now for the fashion industry overall.
MAGIC Fashion Trade Show Launches S.L.A.T.E. Show Inside South Hall for Juried Progressive Street, Skate, Surf Lifestyle Brands
Sub-shows within big trade shows are becoming attractive ways to deal with the niche directions of fashion, particularly when it comes to streetwear, urbanwear, denim, and progressive street/contemporary.