The rise of mobile gaming via fashion styling of virtual avatars has flipped the script for the fashion industry and provided a growing cross-over platform for tech, video gaming, mobile phone culture, and fashion. The latest in this space is Rachel Zoe’s social gaming company called Crowdstar which is launching a mobile fashion game called […]
Mobile Retail: How this Game-Changer Is Driven by Youth Culture and Effects on the Future
One of the most popular sections within Label Networks’ presentations on Global Youth Culture often stem around disruptive technologies and the differences in patterns between how young people utilize various electronic devices vs. other generations. For example, based on their DIY sensibilities, often what may have been created for a specific purpose is modified and […]
Urban Decay, the Latest in a Series of Brands Jumping On the QR Code Wave of Advertising and Brand Messaging in Youth Culture
QR codes are catching on as the new interactive format using mobile technology, creativity, and genius.
Top Cell Phones and Smart Phones in Youth Culture -How the Growth and Change in the Marketplace Makes Creating a Mobile Strategy Vital for Brands
Fresh data from Label Networks’ upcoming Fall Youth Culture Study 2010 reveals why brands and retailers need to have a mobile phone strategy in the works.
GPS Mobile Games In Japan May Lead the Way to New Methods of Advertising in the USA
With a million users already, Colonial Lifestyle Plus GPS Game by Colpol has tapped into a new way to get smart phone users in Japan traveling to various locations, among other things.