Nothing could be more important than the global climate talks taking place in Paris this week. We have to act fast if we want to save this planet, and young people clearly know that they are the ones that are the most effected. In our upcoming 4th Annual Sustainability and the State of Youth Culture […]
Patagonia CEO On Panel at 2015 Paris Climate Conference, Launches “Repair is a Radical Act” Campaign
Action Sports and Culture Conference Kicks-off a New Series of Networking and Key Presentations for 2013
From the depths of what was once a loosely organized series of evening events for friends and colleagues to get together over a few drinks and talk about the business of action sports, to the Action Sports + Culture Conference (ASC) which took place January 4, 2013 at the Agenda trade show in Long Beach, […]
Action Sports + Culture Event During Agenda To Bring Industry Experts, Top Speakers, and Professionals Together
The ASC is back but in a new and improved format. Now called Action Sports + Culture the conference, to be held during the first night of the Agenda trade show in Long Beach, CA, January 4, 2013, will feature speakers Jarka Duba, CEO/President of POC Sports, Amy Purda, Pro Snowboarder and Co-founder of Adaptive […]
Action Sports Conference by Group Y, Presented by Fuel TV Brings Industry Heavyweights Together Resulting in New Ideas and Constructive Criticism on Ways to Grow the Industry
Revealing insights from top brands, managers, marketers, and non-endemic leaders made for an interesting second annual ASC event in Huntington Beach, CA.
Levi’s Powersliding”Extreme Sport” Marketing Plan and Other Marketing Oxymorons
While the yPulse Mashup was a great success overall, one concept caught our attention of what NOT to do to reach youth markets.
Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds
Among top trends coming out from the NATPE Conference that took place in Las Vegas last week is that marketers are realizing that content is a key feature that’s driving the marketplace. As agencies continue to struggle with reaching end users via ads on mobile phones, it’s the producers of content that are making the connection. Some say this is a result of the iPhone and iPod generation, however as we’ve tracked at Label Networks globally across 13-30- year-olds in North America, Japan, China, and Europe -and in some cases, for the past 8 years -there are more reasons for the changes in key features demanded.