3-Time World Surfing Champ Tom Curren claims this is the biggest discovery in 20-year-olds of exploring for new waves. Surf industry goes richter.
New Dream Surf Break Found in Indo Tidal Bore by Rip Curl Search Team
Surf History Made as Stephanie Gilmore Captures 4th ASP World Title and Perfect Record Since Rookie Year
This year’s pro surfing events are moving into their final leg as the competition heats up, winter swells deliver epic waves, and the World Titles are determined.
ASR Runway Show Remains a Highlight of the Trade Show Featuring Latest Trends in Swimsuits and Beach Style for Summer 2011
Now a must-see event during ASR, the swimsuit runway show featured bikinis with retro and progressive designs, lots of neon, patterns, beach lifestyle with a more urban edge.
Kmart Launches”Boarding” Apparel Line, Pissing-off Action Sports Industry in Their Attempt to Become the New Target/Wal-Mart, Cool-Shop-Discount-Destination
Not to be outdone by Target’s new collection from Shaun White, Laird Hamilton’s with Steve and Berry’s, nor Wal-Mart distributing OP, Kmart has announced a sort of soft launch of their new action sports inspired collection called “Boarding” to be released in 100 “strategically located” stores this summer (and a possible roll-out to another 1,400 later in the year). While the name is obviously boring, what’s interesting is that the Boarding logo looks like a mash-up between Quiksilver and Rip Curl.
ASR Runway Fashion Show Part 2: Glimpses of Fashion from Skate, Snow, Surf Lifestyle Apparel Indicate Refreshing Sporty Styles in Skinny Denim, PeaCoats, 90s Belts Dresses
In Part 2 of the ASR Fashion Show story from the trade show last week, January 24-26 in San Diego, Label Networks delivers images of top brands in action sports and trends in lifestyle apparel relating to this industry.