When Mountain Dew partnered with Burton Snowboards, last year, during their initial announcement of “The Green Mountain Project,” it marked a big move by a youth culture action sports brand (other than Patagonia) and a drink company to highlight the growing importance of sustainability in today’s marketplace. The project started with a line of hand-crafted, […]
Sustainability X Action Sports: Mountain Dew X Burton’s The Green Mountain Project Hits the Market, Plus More from Label Networks’ Sustainability and the State of the Future Youth Culture Study
Why Get Sponsored When You’re Bigger Than Your Sponsors? Introducing the Shaun White Supply Co.
Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).
Snowboard Slopestyle Added to 2014 Olympics in Sochi; Wakeboard and Roller Sports Under Consideration for 2020
International Olympic Committee continues its attempt to attract youth culture with recent additions of new sports that are more relevant to today’s audiences.
Action Sports Round-up: Bob Burnquist Lands 900 On Mega Ramp; New York Surf Film Fest; Nike 6.0 Title Sponsor of Winter Dew Tour
NBC Sports X MTV = Alli
In a move to bring some of the top action sports properties under one big umbrella organization, the Alliance of Action Sports may give the industry serious mainstream leverage.
MAGIC Fashion Trade Show South Hall Review by Label Networks Indicates Street Fashion Has Evolved Moving in Niche Directions Inspired by Music, Sports, New Icons, Eco-Warriors, Street Culture
The MAGIC International Fashion Trade Show February 12-15, 2008 brought out more than 100,000 manufacturers, buyers, retailers, fashion-forward designers, along with the latest up-and-coming styles primarily from North America, as thousands of people in fashion and related industries such as music, electronics, and video gaming gathered in Las Vegas for 4 days to see the latest trends from the industry.