Tag: Events

Snowboarding: Size of Market, Perceptions, and What It Will Take to Get the Next Generation Stoked to Ride

Action Sports / Snowboarding / Spending Patterns / Sponsorship / Sports
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Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.

Knowing what works best vs. what doesn’t offers key understanding of youth markets and ways brands can reach their target markets based on sponsorships. Fresh data from Label Networks’ Advertising and Sponsorship Report in the Fall Youth Culture Study 2010.

Action Sports Round-up: Bob Burnquist Lands 900 On Mega Ramp; New York Surf Film Fest; Nike 6.0 Title Sponsor of Winter Dew Tour

Highlights from recent happenings in the action sports industry.

Agenda Trade Show for Action Sports and Streetwear Apparel, Footwear, and Lifestyle Accessories Introduced New Exhibitors with Industry Legends Indicating a Strong Market Category

Lots of business was done at this Fall’s show yet still with the quirky surprises and fun of a crossover show that’s obviously growing.

The Rise of Women’s Motocross and What It Means to Athletes, X Games, Sponsors, and Fans

Taking an in-depth look at increased popularity of women’s motocross, plus athlete superstars like gold-medalist Ashley Fiolek, and LN data, it’s clear that this is one sport with excellent marketing and sponsorship opportunities.

X Games 16 Creates New Heroes in Action Sports in Skateboarding, BMX, MotoCross and Rally, While Showcasing an Entirely New Level of Talent

A recap of the highlights from the men’s competitions at X Games 16 reveals a younger generation of competitors raising the bar in action sports.

X Games 16 Brings Out Top Action Sports Athletes as Well as Sponsorship Campaigns Targeting Youth Culture

Known as the alternative Olympics, this Summer ESPN X Games also attracted some interesting new sponsors, more ethnically diverse fanbase, and action sports enthusiasts to 3 venues in downtown LA.

Alternative Press 25th Anniversary with Group Art and Photo Exhibition Reflects on How a Cleveland %u2018Zine Became One of Youth Culture’s Greatest Music Publications

Tracing the history of music for 25 years in junction with the history of music press made for an amazing opening night for AP’s 25th Anniversary, not to mention art by Marilyn Manson, Shirley Manson, Gerard Way, Shepard Fairey, and Camille Rose Garcia.

Rockstar Mayhem Fest Kick-off Brings-out New Gen of HeadBangers, Sponsor Programs, Metal Fashion Inspired by a Ripping Bill with Korn, Rob Zombie, Lamb of God, Five Finger Death Punch, Hatebreed

This summer’s hottest metal tour features all the proper mayhem necessary, spiced with pyrotechnics, flash bombs, gore graphics, and the Metal Mulisha. Here’s what went down.

Successful Launch 16 of the Vans Warped Tour Marks Fresh Trends in Sponsorships, Music, Fashion for a New Generation

As the largest, longest-running youth culture music tour and festival ever, it’s always a monumental occasion when Warped hits the road. Here’s what went down.