The latest artist featured on NeoCha, Wang Zhijun, is doing something about his environment by taking high-end sneakers and re-purposing them into face masks in order to make a statement and deal with the serious problem of pollution in his home city of Beijing. Zhijun, according the story, always dreamed of creating his own custom […]
Sneaker Artist Wang Zhijun Takes Pollution in Beijing Into His Own Hands By Creating Face Masks from High-end Sneaks
Former President of The North Face, Steven E. Rendle, Named to New Position of President & Chief Operating Officer at VF Corporation
Some interesting new shifts are taking place at VF Corporation, owners of The North Face, Timberland, Vans, and other brands. Steven E. Rendle, 55, has been appointed President & Chief Operating Officer at the company and has been elected to VF’s Board of Directors. He will report to Eric Wiseman, VF’s Chairman and Chief Executive […]
Planning for the Next $5 Billion: VF Corp Outlines Strategy for Growth and What This Means for Brands Like Vans, The North Face, Lee, John Varvatos, and 7 For All Mankind
Emphasis on their Outdoor and Action Sports categories, and international growth indicate where VF expects their greatest market opportunities lie.
Retail Round-up: VF Announces 11% Increase; Abercrombie and Fitch Announces Increase and More Hollisters; H&M Launches Taps Into Unisex with New AIDS Benefit Collection
Many youth culture retailers are figuring out new ways to stay profitable. Here are the ones on top.
Outdoor Retailer Trade Show Proves Crossover Potential with Action Sports, Technical and Heritage Fashion Trends, Footwear, Accessories
All eyes were on the OR Winter Trade Show as the outdoor industry continues to evolve, bringing with it some new crossover categories, exhibitors, designers, and ideas.
VF Corp Announces Profitable Third Quarter up 7% with The North Face and Vans Leading the Charge
Success stories in an economically challenging time are always good to hear. In this case, VF Corp revenues are up with projected growth and interesting marketing plans for X Games and Vans OfftheWall.tv.
Retail Round-up: VF Corp Down but Vans is Up; Abercrombie & Fitch Re-Bounds; Hot Topic’s”Twilight” Merch Sinking; Sad Good-bye to Alexander McQueen
This roller coaster round-up indicates what new strategies and brands are working in youth culture, and what’s not.
VF Corp’s 3rd Quarter Results Indicate Growth for The North Face and Vans
International revenue, particularly in Asia, and direct-to-consumer are where things are doing well for the conglomerate and illustrates where market potential lies.
Snow Industries of America (SIA) Trade Show Appears Recession-Proof, But Does the Industry Have its Head in the Snow?
Board graphics ruled, science in outwear is now the norm, and bindings are finally looking cool. That’s just a start.