Tag: Facebook

Unliked: How Facebook Is Losing Face with Youth Culture Markets

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Facebook is at its lowest level of popularity among youth culture today than at any other time in its history. What’s even more revealing however, are the growing percentages among younger demographics that are simply not interested in using Facebook at all. According to our latest round of consumer market intelligence from 2014, more than […]

Snapchat Spat-Back Facebook’s $3 Billion Offer While Youth Markets Remain Key Asset

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Facebook’s clearly losing its cool, and as we’ve revealed in our Fall Youth Culture Study 2013, there are other social networks that are taking over what was once considered insurmountable. With the recent news that Snapchat refused a $3 billion offer from Facebook, it’s making Facebook look even more like a MySpace. Even though Facebook […]

Twitter Takes Flight, Goes Public, and Effects On Youth Culture Markets

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Twitter went public yesterday (TWTR), Wednesday, November 6, 2013, offering 70 million shares at a price of $26 per share raising the IPO value to $14.1 billion. (In comparison, Facebook’s IPO last year was $16 billion.) But today, Thursday, on its first day of trading on the New York Stock Exchange, the stock increased in […]

Twitter Reveals Numbers In Statement for Public Offering

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As Twitter prepares for an IPO, social networking brands are watching to see how the little blue bird fares. Similar to Instagram, which started rolling out ads recently, Twitter, too faces the issue of incorporating ads or some type of business model towards generating a profit. According to their registration statement which was released Thursday, […]

Instagram’s New Insta-Videos Could Boost Youth Culture Fashion Brand Marketing Capabilities

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The latest announcement from Instagram, which was bought by Facebook last year for a cool $1 billion, is that it now has video capabilities. Instagram’s Co-Founder and CEO Kevin Systrom said that Instagram will now allow users to create 15-second videos that can also be shared. There will be 13 filters to start. Instagram, which […]

Yahoo Buys Tumblr for $1.1 Billion—What This Means for Youth Culture Social Network Fans

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Yahoo’s back in the game with the recent confirmation that it is indeed buying Tumblr for $1.1 billion. According to CEO David Karp, “The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.” Interestingly, as Tumblr fans heard about the new […]

Life After Facebook: What Youth Culture Thinks and Where They’re Headed Next

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While it’s fairly clear that Facebook’s IPO took place after the social network already peaked, what most brands ask is which social network platform is taking over next. When it comes to youth culture in the United States, we sought-out the answers to not only where things are shifting but why and which specific demographics […]

Summer Youth Culture Study 2012—“The Digital Lifestyle” Preps Brands with Fresh Insight on Changes in Social Network Patterns, Ad Preferences, Sponsorship Effectiveness, Technology, Cell Phones, Music Influences, More

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Today’s youth culture is undoubtedly the most tech-savvy generation in the world–the results of growing-up in a constantly connected world. They are also the demographic that’s pushing change in social network patterns such as branching off from Facebook, to presenting new ideas in cell phone feature preferences, new advertising challenges, and unique sponsorship opportunities. Understanding […]

Top Social Network Attractions and Shifts in Youth Culture Preferences—Fresh Data from Label Networks’ Upcoming “Digital Lifestyle” Summer Youth Culture Study 2012

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Label Networks’ Summer Youth Culture Study 2012 is well underway, revealing significant changes in youth culture patterns and preferences when it comes to social networks, new platforms, usage patterns, internet, cell phones, features, and video gaming habits. One of the most remarkable shifts in the last year and more specifically, the last 6 months, is the […]

Social Media and the Olympics: How the London Games Plans to Limit Facebook and Twitter Among Athletes To Selvedge Media and Sponsor Rights

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Good luck with this idea, IOC. Recent announcements from the International Olympic Committee to try and limit athlete usage of Facebook and Twitter during the upcoming London Games so as not to impose on sponsors and media coverage rights will be about as challenging as running the 100 meter dash in 9 seconds flat. While […]