500,000 people descended on Huntington Beach, CA last weekend for the finals of mainland America’s biggest surfing competition.
Tag: Hurley
Nike U.S. Open of Surfing Wraps-up with Kelly Slater and Sally Fitzgibbons Claiming First Places
Streetwear Round-up: Paul Gomez Leaves Hurley for Podium; HUF Shutters Fairfax Store; Black Diamond Takes Over Carhartt Footwear License; Comune Official Statement
Many changes have taken place in action sports and streetwear in the past few weeks. Here’s the latest.
Boardshorts Round-Up: Scouring the Scene for Summer, Here Are Alternative Picks in Boardshorts Styles, Brands, and Aesthetics Changing Beach Culture
Boardshorts take on many roles when it comes to summer fashion, from surfing to eco-friendly associations, to beach and streetwear crossover, to neon geometrics and coastal heritage.
Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline
To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.
Action Sports Round-up: Bob Burnquist Lands 900 On Mega Ramp; New York Surf Film Fest; Nike 6.0 Title Sponsor of Winter Dew Tour
The Weezer-Hurley Weirdness: What Can Happen When a Brand and a Band Get Too Close
Denim: The Size of Market, Which Youth Demographics Are Buying Most, Best Price Points, and Greatest Potential
The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.
PacSun Beach Ballyhoo Success Featuring Top Action Sports-Inspired Brands Such as Volcom, WESC, Fox, Vans, Plus Music from Circa Survive, and a Tony Hawk Demo May Mark a Significant Turn for the Retailer
What is your overall Favorite Brand of Clothing? -Youth Culture in North America Results Indicate Strong Shifts in Preferences. Here’s why.
While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.
Highlights from Label Networks Presentation “Music and Action Sports Crossover–Connecting with Youth Culture”
Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.