Tag: Levis

Levi Strauss Announces Expansion of Denizen in Exclusive Target Deal to Attract Youth Culture with Active Lifestyles

Denim / Fashion / Retail / Spending Patterns
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Levi Strauss is not the only denim brand concentrating heavily on fit, comfort and lower price points these days, but the latest agreement with Target will impact the youth fashion industry.

Levi’s To Introduce Water-less Jeans

Yet another step towards greater sustainability, Levi Strauss has re-created the process of making denim, using far less water.

Magic, S.L.A.T.E., Street Fashion Trade Shows Bring-out the Bi-Annual Gathering of the Tribes Complete with New Urban Prep, Sport Styles, Goth, Emo, Punk, and Indie Trends

Urban mixes with prep are clearly on the rise, but then again, youth’s love of Goth also makes these areas of MAGIC fashion trade show a wild ride.

Project Trade Show Review: The Irony of New Heritage, Re-make of Prep, 50’s Denim, and How Americana Has Gone Global

Known as one of America’s best denim lifestyle trade shows, Project attracted best in the industry, with several new brand surprises and old brand reinventions.

Creative Collabs Round-up: C.R. Stecyk III for Curated by Arkitip, Palladium’s Exploration Campaign with Johnny Knoxville, Burton’s Vapor with Paul Smith, Hit and Run for Levi’s Curve ID

These recent collaborations feature creative new marketing concepts and brand awareness in formats that are truly inspirational.

Berlin Round-up: Fashion Week, Bread & Butter, Bright Trade Shows, plus Tony Hawk and Friends

Fast becoming the place to be July 7-10, Berlin pulled out all the stops when it came to kicking-off fashion season and trade shows, including a stopover by Hawk and friends.

Cool Youth Culture Online Marketing Campaigns: Hanes EcoSmart; Levi’s Like Jeans Social Network Features

Two innovative online campaigns get to the heart of youth culture -one with an eco message utilizing YouTube and the other with social network features for shopping.

Denim / Fabrics/Textiles / Fashion / Spending Patterns / Streetwear
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Spending patterns and changes in styles reflect a new market of denim buyers. Here’s the latest.

ASR Fashion Show Reveals Action Sports-Inspired Brands Bringing Back ’70s Proto-Punk, ’80’s Flashdance, and Early ’90’s Grunge

Acid wash denim, strategic rips, bright colors, florals, and off-the-shoulder silhouettes created a unique range of genres and styles indicating where things are headed for Fall 2010.

ASR/Class/Crossroads Trade Shows Prove 3 in 1 is WAY Better than None

One way to keep a rapidly morphing action sports industry “together” is to give each genre their own space. The results seem to be working. Here’s the scoop.