Tag: MAGIC

S.L.A.T.E. Fashion Trade Show Makes Moves to Capture Lifestyle Elements of Leading-Edge Brands Represented, Starting with New Alliance with Vegas Hard Rock Hotel

As more fashion trade shows seek innovative ways to attract exhibitors, retailers, industry players, new strategic moves with hotels and events inspire the overall experience.

Danny Kass’ Grenade Streetwear Collection Provides An Incendiary Crossover from Snowboarding with Explosive Motifs, Hexagons, and Silk-Lined Boxing Hoodies

Crossing over from Snow to Street isn’t easy, but it helps to have the brand owner win the U.S. Open of Snowboarding.

Changing Times for MAGIC Fashion Trade Show, including S.L.A.T.E., Turning Focus on Quality, Business, and Price Points Instead of Hype

Fashion trade shows feel the recession, especially the big ones like MAGIC. But business is still being done when it comes to savvy streetwear brands and buyers.

Bread & Butter to Move from Barcelona Back to Berlin; MAGIC Shuts the South Hall and Consolidates

Changes in fashion trade shows indicate progression and consolidation are eminent. That might not be such a bad thing, as Bread & Butter and MAGIC are proving.

Trade Show Update Part 2: MAGIC Adds Premium Women’s and Drops Runways; Meeting Rooms Increase at ASR; Agenda Picks-up a Few; Bread & Butter Introduces a Flea Market and Gumball Rally

Fashion trade shows continue to re-invent themselves as the run-up to the new season begins.

Bread and Butter Barcelona Reveals Trade Show Sections, Graphics, Themes, and the BB Bible of Brands

The fashion trade show by which others are measured, Bread & Butter Barcelona reveals new plans for 2009 in themes and graphics.

Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed

Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:

Shanghai Brand Eno Among New Crop of Top Women’s Contemporary Streetwear Brands from China Taking Local Inspiration to New Levels Introducing Americans to Original Apparel

When we first met Lin Lin from the brand Eno in 2007 at United Fashion Trade Show, we were intrigued by her passion for her home city of Shanghai and the inspiration taken from her country when it came to the emerging China youth and street culture scenes, including rise of indie bands, social networks, and corresponding lifestyle apparel. We met up with Lin Lin and her partner Yvette again at MAGIC in the South Hall last month where they represented not only one of the few women’s contemporary streetwear brands in the area (despite the growing marketplace), but also were the only ones from Shanghai–a burgeoning hotspot of designers and rockers inspired by street culture.

United Fashion Trade Show Maintains Spark in the Midst of Behemoth Fashion Industry Show, Moving More Core Focused

While just 6 months ago, mini-trade shows were a part of the trade show season landscape during MAGIC in Las Vegas with shows such as FoShoFoShow and Unity representing smaller subcultures of the industry, the only independent fashion trade show this time around from February 13-15 was United. Clearly the economy has taken its toll, yet there remains a determined group of brands, buyers, and trade show entrepreneurs who challenge the behemoths of the show industry.

Urban Lifestyle Profile Report: Skurban, Urban Freeflow, Freestyle Rolling, Fixed Gear: How Urban Culture is Influencing Latest Trends in Sports, Street Fashion, Lifestyles

In the past 2 years, we have had a range of stories about various aspects of the growing influences that urban culture has on the evolution of sports, streetwear, music, and youth culture lifestyles in America -with a ripple effect that’s felt around the world.