![c j_200](http://www.labelnetworks.com/wp-content/uploads/2011/04/c-j_200.jpg)
A pillar in the action sports community, Oliveras’ decision marks a change on the horizon.
Two weeks ago, we were quoted in USA Today in an article that the newspaper was working on regarding a story that noted Tony Hawk was the highest recognized athlete among young people. This, to them, marked a serious change in sports. At Label Networks, we have been tracking so-called youth sports or action sports since our inception and even before that, personally, as the former senior editor of Snowboarder Magazine. In the article, I was quoted for saying that it’s “not uncommon” that action sports heroes would rank higher within certain demographics than football, basketball, and baseball players.
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