A pillar in the action sports community, Oliveras’ decision marks a change on the horizon.
Fuel TV Executive Vice President CJ Oliveras Departs–How This Effects Action Sports
Parkour and Freerunning on the Rise Among American Youth Culture -California Opens First Dedicated Facility, Tempest Freerunning Academy
The art of getting from one place to another has never been so cool. Here’s another new urban sport on the rise, with a lifestyle borrowed from many, yet completely unique in its mash-up.
MAGIC Fashion Trade Show, S.L.A.T.E., and Street -Complex Elements of Streetwear, Sports Inspired, Goth, Urban Presents a Memorable Experience
Like many trade shows doing more to create a unique atmosphere, MAGIC got creative with the addition of skate-influences, cool street art exhibitions, top DJ’s in heavy rotation, even a fixed-bike give-away. And yes, it was a working show: buyers wrote orders.
“What Sports Do You Most Want to Learn?”–Why Action Sports%uFFFD Greatest Market Opportunities Exist with Females
Label Networks%uFFFD North American Youth Culture Study 2009 reveals that aspirations among females still much higher than males to learn top action sports. Here%uFFFDs the data.
Happy Women’s Day! In Honor, Label Networks Turns to Women in Sports and the Market Opportunities by Understanding the Future: Top Sports Young Women Most Want to Learn
Tracing changes in top sports 13-25-year-old females want to learn provides quantitative trend forecasting in where new market opportunities lie as young women aspire to connect with specific sporting lifestyles.
New Sports Trends Impacting Youth Culture Lifestyles Indicate Changing Marketplace Especially for Skateboarding, Rise of Fixed Gear Cycling, Aggressive Inline, Other Sporting Cultures
Two weeks ago, we were quoted in USA Today in an article that the newspaper was working on regarding a story that noted Tony Hawk was the highest recognized athlete among young people. This, to them, marked a serious change in sports. At Label Networks, we have been tracking so-called youth sports or action sports since our inception and even before that, personally, as the former senior editor of Snowboarder Magazine. In the article, I was quoted for saying that it’s “not uncommon” that action sports heroes would rank higher within certain demographics than football, basketball, and baseball players.
Sports Influences through UFC and MMA Have Created a New Subculture via Design Graphics, Brands, and Industry Players in Street Fashion Today
Sports often inspires new fashion subcultures and one of the hottest coming is from the Inland Empire combined with MMA creating a darker motif and tattoo-heavy look (not to be confused with the glam Ed Hardy version) that’s created an entirely new subculture of its own.
Sneaker Kingpins Nike and Adidas Go Head-to-Head Creating New Footwear Designs for the Olympics Sure to Impact Sneak-Freak Culture; Plus Latest IOC Moves to Attract”Teens” in Another Ill-fated (and Named) Campaign
Things are heating up for the Beijing Olympics next month, including the launch of some 53 different sneaker designs from the titans of footwear, plus an update on how the IOC missed the youth culture boat again.